Overview Mai 2010

kanguru.me will revolutionize carpooling

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Problem
Increasing traffic congestion in metropolitan areas. Pollution: high levels of CO2 emissions. Available carpooling solutions lack the appropriate enablers and incentives.

Today there are major inefficiencies matching supply with demand in the carpooling space. Theres an opportunity for an intermediary to act on these, bring value to the ecosystem and become the dominant player.

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Solu'on
kanguru.me will leverage social networking, geolocation and micropayment technologies to seamlessly and effectively connect carpoolers. kanguru.me will set additional tangible and attractive benefits for carpoolers to connect through the system and use it on an ongoing basis. KSF: evolving ride-matching algorithm; superb technologies integration; magical user experience; critical mass; unmatched benefits; business dev (Green Network)

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Whynow?

(1/2)

Tracconges'onisge@ngworsebytheminute. Greenconsciousnessisstrongerthanever. Commutersarewillingtoadoptsmartsolu'ons(Zipcar). SmartphonesandmobileInternetaccessarebecoming ubiquitous.Tabletsontherise. Onlinesocialnetworkingandreal'meconversa'onsare partofourdailyrou'ne(facebook,twiNer). FacebookandiPhonearerobustplaPormswithmillionsof usersandclearmone'za'onavenuesforAppsthatsmartly leveragesocialgraphs,viralityandmobility(Slide,RockYou, Tapulous,Evernote).
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Whynow?

(2/2)

Geoloca'ontechnologiesarebecomingmainstreamand mainplayersarege@ngstrongtrac'on(Foursquare, Gowalla). Onlinesocialgamingisbooming(Zynga,Playdoom). Expansionofsocialpoweredlocalpromo'onsplaPorms (Groupon). Virtualiza'onofmoneyandmobilemicropaymentsis takingo(facebook,Square,PayPalApp,BlingNa'on). Mobileweb:browserandsearchapps(objec'vecweb)? The time has come for a killer app in the carpooling space.

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MarketSize(US)
Vehicle fleet: 246 million. Workers who travel to work by carpool: 10% or approximately 15 million people*.
+45millionsmartphonesac'veintheUS. TopmobileAppgenre(excludingsocialnetworkingandgaming):Maps, with40%ofusers. Applehassoldmorethan50millioniPhonesandiPodtouches. AppleAppStore:+2billiondownloads,averageof9peruserpermonth.

TAM and SAM: huge

*PercentofWorkers16YearsandOverWhoTraveledtoWorkbyCar, Truck,orVanCarpooled,2004 Sources:AmericanCommunitySurvey2004;comScore,may2009; AdMobMobileMetricsReport,Jan2010

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Compe''on
Themarketisfragmented,withahandfulofsmall players:
VeryfewsmoothlyintegratedwithSocialNetworkingplaPorms. Noneleveragegeoloca'onnormicropaymentmobile technologies. Yettoachievecri'calmass. Businessmodels:ads,commissionofridesharingmoney,fee basedenterpriseportal(universi'es,companies,events). Bestposi'onedplayers:Zimride,PickupPal,GoLoco.
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Product
kanguru.meis: Website+facebookApp+iPhoneApp
Evolvingridematchingalgorithm Smartfacebookconnectintegra'on Mashup(APIs):

AppsforBlackBerry,Android,PalmandiPadtofollow.

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UserExperience
1. userA
inputscarand publishesroute: from/to,'me

2. app(ridematching
algorithm)
ranksusers inAssocial graph lters:current
loca'on,friend, friendoffriend, networks 95% 92% 85% 81%

3. userA
invites userB coordi natesride
95% 92% 85% 81%

4. userAandB
setdriver/passenger startAppandbump phonesatstar'ng point

5. app
pushesgeoloca'on ac'vatedmobile promo'onsand coupons*from partners tracksrideprogress (makessureusersare together)

6. userAandB
bumpphonesat endingpoint

7. app
calculatestotalride costandupdates usersvirtualwallets** $canbetransferred on2ndbumporlater creditseachuser with5GreenMiles

8. app
es'matesCO2 emissions,hoursof tracand$saved,per userandaggregate publishesusers updates(greenmiles, ranking,ridesshared, CO2,etc)onfacebook
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Ride:10miles,12min

*integra'onwiththirdpartyplaPorm**allowsinputforparking,etc+appliesaveragecost/milefordriverscar;whooweswhohowmuch

UserExperience
9. users
redeemGreenMilesto obtaindiscountson GreenNetwork
Ex.userA: JackJohnsonalbum:$12.0 Max.GreenMilesDiscount (10%):$1.2=1.2GMs =Total:$10.8 GMcredit:5.03.8

10. app
publisheson facebookthediscounts usersget(newsfeed) updatesGreenMiles acceptedonpartners facebookpages:total
CO2emissionssaved,$ discountsrankings

1,2,3or4

routeto mone'za'on GreenNetwork 1Mile=0.5GreenMile=$0.5inDiscounts

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KeyBenets
Convenience
Poten'alcarpoolers suggestedfromtrustedsocial graph. Easytoconnectwithother usersandcoordinaterides. Easytotrackrides,and manageandtransferride$. Easytoswitchappbetween plaPorms.

Incen9ves
Usersandcompanies:Social status(greenconscious). Collec'onofGreenPoints:
o

Gamelike,rankings,badges addic've. Quan'esgreenacts. DiscountsonGreenNetwork makebenetstangible. DigitalGoods! Powerfulmarke'ngtoolfor GreenNetworkpartners.

Redemp'onofGreenMiles:
o

o o

virtuouscycle:barrierstoadop'on,+virality,+newusers,+engagement (addic'vefactor),+GreenNetwork,+cri'calmassmone'za'onavenues
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Innova'veBusinessModel:

TheGreenNetwork
kanguru.meiscompletelyfreeandunobtrusivefortheusers.
Nocommissionsonridesharingmoney;noads.

Nocomplexsalesprocess(enterprisemarket). kanguru.mechargesGreenNetworkcompanies10%ofthe monthlyGreenMilesaccumulatedontheirfacebookpages.

total GreenMilesAccepted: Poten'alCO2avoided:
Poten'altracavoided: DiscountstoGNcustomers:

thismonth 63,121.3
2,736,270lb 5,321hours $63,121.3

701,347.2
30,403,001lb 52,321hours $701,347.2

10%or$6,312.1
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MarketPenetra'onStrategy
Users
BuildbetaandboostPR.
SurfhighlightedtrendstoaNractnewusers.

GreenNetwork
Approachleadingenvironmentally responsibleconsumercompanies(1per segment). First:digitalgoods! Oerserviceforfreeini'ally. Havethempromotetheservice. ApproachleadingenvironmentalNGOs. Legi'macy,support,promo'on. ApproachCreditCardandairlines companies(convertGreenMilesto rewardpointsandmileages). App2UserCredits:convertGreenMiles intofacebookCredits

Approachuniversi'es,especiallyStanford. GetPaypal,andBumptofeatureAppwith theirAPIsontheirwebsites. ApproachtrendseNers(MichaelArrington, GuyKawasaky,RobertScoble,Chris Anderson,etc). PromoteApponAppStore. xFund. KPCBiFund.

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Funding
Stagednancingstrategytoaddresstechnical&marketrisks: Friends&Family($100Kfor3months)
ANractentrepreneur;developfunc'onalprototype(contractors, outsourcing);promotewithinStanford(userbase);pilotwithone companytesttechnicalfeasibility.

SeedRound($500K$1Mfor612months)
Buildteam(cofounders,keyroles);reneproduct;pilotwithselected partnersforGreenNetwork(free);launchBeta;boostPR;promote virallytestproductmarkett.

SeriesA($3M$5M;for1824months)
Complementteam;addnewfeaturesandimproveinfrastructure; establishformalprocesses;boostBusinessDevandexpandGreen Network;generaterevenue;reachbreakevenaccelerategrowth, pursueprotability.
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ExitforInvestors
Lotsofnaturalpoten'alacquirers IPO.

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Team
CarloDapuzzo
Foundingmemberandpartner@VCrm MonasheesCapital;Strategyconsul'ngwiththe MonitorGroup;Internetentrepreneurshipin Brazil;StanfordMBA. dapuzzo_carlo@gsb.stanford.edu

Talkswithpoten'alentrepreneursunderway.

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Thankyou!

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