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    Pranav Karnavat
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    The document discusses non-linear models of communication. It summarizes Westley and MacLean's conceptual model from 1957 which states that communication does not begin with speech but by selectively responding to one's surroundings. It also describes Becker's Mosaic model from 1968 which assumes communication links messages from multiple social situations and depicts complexity influenced by a changing environment. The document further suggests a systemic model of communication involving individual interactions through messages and a fractal model of communication reflecting complexity and responding to variations based on chaos theory.

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    The document discusses non-linear models of communication. It summarizes Westley and MacLean's conceptual model from 1957 which states that communication does not begin with speech but by selectively responding to one's surroundings. It also describes Becker's Mosaic model from 1968 which assumes communication links messages from multiple social situations and depicts complexity influenced by a changing environment. The document further suggests a systemic model of communication involving individual interactions through messages and a fractal model of communication reflecting complexity and responding to variations based on chaos theory.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    13 views12 pages

    Marketing Communication Models

    Uploaded by

    Pranav Karnavat
    The document discusses non-linear models of communication. It summarizes Westley and MacLean's conceptual model from 1957 which states that communication does not begin with speech but by selectively responding to one's surroundings. It also describes Becker's Mosaic model from 1968 which assumes communication links messages from multiple social situations and depicts complexity influenced by a changing environment. The document further suggests a systemic model of communication involving individual interactions through messages and a fractal model of communication reflecting complexity and responding to variations based on chaos theory.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    of 12

    NON LINEAR MODELS OF COMMUNICATION

    PRESENTED BY SIDDHI JAIN PRANAV KARNAVAT

    DANCES HELICAL SPIRAL- 1967 SPIRALy

    Communication process is constantly moving forward and yet is always to some degree dependent upon the past, which informs the present and the future.

    The helix represents the way communication evolves in an individual, from his birth to the existing moment.

    Will smith Video

    Westley and MacLeans Conceptual Model, 1957 Model,


    y

    Communication does not begin when one person starts to talk, but rather when a person responds selectively to his immediate physical surroundings.
    (Communication starts) A(message: X1, X2)----- sends the message---B(message:X1)

    Environment

    Beckers Mosaic Model, 1968


    It assumes that most communicative acts link message elements from more than one social situation y Items may result in part from a talk that occurs in bits and pieces. y It depicts the incredible complexity influenced by a constant changing environment or situation
    y

    video

    Suggestions for Communication Models

    A Systemic Model of Communication


    It states that individual interact through messages y The Impossibility of Not Communicating y Content and Relationship in Communication y The Punctuation of the Sequence of Events y Symmetrical and Complementary Interaction
    y

    A Fractal model
    y

    Clouds are not spheres," he said, "mountains are not cones, coastlines are not circles, and bark is not smooth, nor does lightning travel in a straight line.

    Each frame shows more complexity, but every new triangle in the design looks exactly like the initial one. This reflection of the larger design in its smaller details is characteristic of all fractals. y Chaos theory is the mathematics of studying such nonlinear, dynamic systems. Chaos theory helps in determining trend in a non linear model. y Complexity in human beings is profoundly complex and not easily captured in any formula. Model of communication drawn from fractals and chaos theory can reflect this complexity and respond to variations in initial conditions.
    y

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