Levis

Nauman Ayubi

Abstract
Problems Lose Customers Lose Loyalty of Customers Lose Market Share What I Do Design Market Campaign Advertise through Magazine, Billboards and TV ad PURPOSE Compare with other brands Retain customer loyalty

Aim
Revitalize Levis brand image Keep their loyalty intact

Objectives
Remind customers that Levis has an edge on quality Encourage repeat buying Focused on image of brand rather than products

Methodology
Magazine Ads- Libas Sunday Times Bill Boards- 8 on different places TV Ads- Ary Muzik, Style 360

Methodology
Rough & tough Levis incomparable with any other brand Separate image of Levis Focuses on brand image rather than product Focus on bill boards Magazine Ad Television ad

Company Overview
Levi Strauss & Co. Founded in 1873 in San Francisco Range of leading Jeanswear and accessories is available in more than 110 countries 17 Store in Pakistan Sub brand Includes Dockers Signature Denizen

Costing
Total Sales : 200000000/year Total Budget for Marketing: 10000000 8 Billboards: 15,00000 2 Magazine Ads(4 Months): 150,000 Two Television Ad: 10,0000 Total Budget Used: 11750000

Advertisement
Ideas With Problems

Just wall give affect Not give Look of Rough Not give the message Not appropriate for Bill Board or Magazine ad

Ideas With Problems

Blood not give the affect Create bad affect

Ideas With Problems

Not appropriate for magazine Especially girls magazine Too bold

Selected Ideas

Bill Board
  M Malam Cost: 200,000

Selected Ideas
Good Effect Look Rough Good for Billboard

Bill Board

Selected Ideas
Shows Toughness Tool give an effect Muscular man give a tough look

Magazine Ad
 Front Cover  Cost: 40,000

Selected Ideas
 Libas  Cost: 18,000

Media Ad