WILLIAM THOMAS

7446 Maple Avenue Saint Louis, MO 63143 801-712-2778 wthomas@wustl.edu EDUCATION WASHINGTON UNIVERSITY OLIN BUSINESS SCHOOL Candidate for Master of Business Administration, May 2013 Concentrations in Marketing and Brand Management Recipient of Dean's Scholarship for 33% tuition Olin Cup Business Plan/Elevator Pitch Finalist St. Louis, MO 2011-2013

UNIVERSITY OF UTAH Salt Lake City, UT Bachelor of Science in Psychology (Neuroscience) and Philosophy (GPA 3.89, 3.55) 2000-2004 Member of Dean's List for outstanding academic performance (3 years) and Psi Chi Honor Society (2 years) Recipient of Alumni Scholarship for 75% tuition EXPERIENCE HIGHER GROUND LEARNING Salt Lake City, UT Higher Ground Learning is an academic tutoring and ACT/SAT prep company that employs 22 staff and serves over 200 students monthly. President 2009-2011 Initiated and orchestrated leveraged buyout of the company, created pro-forma financial statements, and secured $100,000 in funding; paid off all long-term debts in the first two years while simultaneously increasing net profit by 200% Led cross-functional team of 8 people tasked with re-branding the company and re-shaping strategic operations; responsible for company profit and loss increased annual budget by 100% to $800,000 Created International SAT prep program and forged partnerships with schools in Russia, Denmark, and Jordan, accounting for a 12% increase in annual revenue Expanded catalogue of services to include Study Skills & Team Building/Orientation for incoming high school freshman, and expanded off-site SAT/ACT classes; secured long-term contracts with 10 Jr. high and high schools to implement these classes on their campuses, accounting for a 37.5% increase in annual revenue Marketing Director 2007-2009 Implemented first-degree pricing strategy wherein customers were charged a tiered rate based on income, leading to top line growth of 25% and bottom line growth of 10% Launched and designed marketing plan, including guerilla marketing and direct outreach campaign leading to 4 new school partnerships and a 45% increase in new students in first year Developed consumer research program and analyzed data trends to inform marketing programs and improve performance RED BUTTE CAFE Salt Lake City, UT The Red Butte Cafe is a full-service casual dining restaurant that employs over 100 staff and serves 2004-2007 over 1000 patrons daily. Restaurant Manager Youngest appointed manager in restaurant group's 30-year history Performed segment analysis and ran targeted promotions to increase repeat patronage during non-peak hours and days, increasing average number of customers during these times by 20% and average amount spent per customer by 33% Directed all restaurant operations, including daily oversight of the performance of all employees, payroll, procurement of supplies, and daily balancing of revenue of up to $20,000 per day Created, implemented, and oversaw employee training procedures and evaluation program and redesigned training manual, saving the company over 1000 labor hours annually and leading to better employee benchmark performance and a 50% decrease in turnover OTHER DATA

Volunteer coordinator in charge of team of 100 volunteers at 2002 Salt Lake Winter Olympics