1. Name: _______________________________________ 2. Gender: o Male o Female 3. Which type of connection do you prefer? o Prepaid o Postpaid 4.

Whose service(s) are you rendering now? o BSNL o Tata o Reliance o Airtel o Vodafone o Idea o If any other, then specify ________________________________ 5. How long have you been using this connection of your service provider? o Less than 3 months o 3-6 Months o 6-12 Months o 1-2 years o 2-3 years o More than 3 Years 6. Rate your satisfaction level of your service provider. o Very Good o Good o Satisfied o Bad o Very Bad 7. What kind of expectations do you have from your service provider? o Good Service o Network o Voice Quality o Schemes o Price

8. How much do you spend per month on your mobile connection? o Upto Rs 500 o Rs 501-Rs 1000 o Rs 1001-Rs 1500 o More than Rs 1500 9. How do you find the behaviour of customer care executives of your service provider? o Professional & Prompt o Warm & Helpful o Not Responding o Lazy & slow 10. What do you think about the competition in the market? o No choice o Some Choice o Enough Choice o Cant say o Dont know 11. Given a choice with same number, which service provider will you select? o Tata o BSNL o Airtel o Reliance o Idea o Vodafone 12. What is your purchase intent for news alerts on mobile phone? o General News o Entertainment o Business o Sports o Astrological Predictions

13. How will you rate the following attributes for your service providers? Please tick (\/) the appropriate: No. 1. 2. Attributes Customer Care Per Call Charges ISD STD Landline Message service Network Schemes Talk-Time & validity Value Added Service Availability Billing System Voice Clarity Very Good Good Average Poor Very Poor

3. 4. 5. 6. 7.

8. 9. 10.

14. How do you find ISD rates of your service provider? o Costly affordable o Economical o Costly unaffordable 15. How long do you have to wait in customer care? o Up to 1 minute o 2 minute o 3-5 minute o 6-10 minute o 11 minute or more

THANK YOU