Assignment-Project for NCP -II Weight:10% Marks:25 Take any company as per your choice and develop a case

study and teaching note on any one of the following areas : Marketing Strategy y y y y y y y y Competition Brand Management Services Marketing CRM Practices Rural Marketing Global Marketing Marketing Ethics Social Marketing

Guidelines
Group list has been enclosed in this mail for your reference. Group members have to confirm their topic within one week time to the CR.(20th Jan,2012) Each case should have some valid issue to discuss upon. Try to follow the structure: y Introductiony Company Backgroundy Problem/Challengey What the company did about ity Reactions/Resultsy The road ahead(that could include any other immediate issues to be addressed). 5. Neither sentence nor part of the sentence should be copied directly from any source (unless when quoted).Everything should be rewritten/edited. Otherwise it will be treated as plagiarism and the whole project will be penalized accordingly. 6. Proper referencing is a must in the form of footnote. Number of footnotes will be one criteria for evaluation. 7. Selected industry should not be repeated among groups. 8. Page no is not at all a constraint ,but followed by one-inch margins using 12 point Times New Roman font in a single MS Word file. 9. If possible, use figures, graphs and financial data in Exhibits at the end of the case to strengthen the case, but wherever possible adapt the figures and try to present data in different way to avoid plagiarism. 10. Develop one teaching note in support with the case, which give relevance to the topic 11. IT has two review stage, First draft should be submitted by 30th January in hard copy and second draft by 18th February in both hard & soft copy with teaching note.. 12. First review carry 10 marks and second review 15 marks. . 1. 2. 3. 4.