Ahls Cake Business Plan Executive Summary a. Objectives i. To gradually increase sales and profit ii.

Increase market share by 20% - 25% b. Mission i. To extend the service among Laguneos ii. To offer the best and most mouthwatering cakes and pastries that will surely delight the serving public. c. Keys to Success Being unique is the most effective factor to consider in succeeding in this industry. Ahls cakes are definitely not your usual cakes. 1. A. History Ahls Cake is one of the cake houses that have the most

mouthwatering cakes and pastries in Los Baos or Elbi. It is strategically located in Barangay Batong Malake, the heart of Elbi. They offer a wide array of cakes and pastries. Their cakes are unique, because these moist foamy cakes are made of whipped cream. The concept and recipe of these cakes came from the United States of America. It is not just the recipe that is unique to Ahls cakes, but the names of their cakes as well. Almira Yadaw, the owner, thinks that for a family to enjoy more the special events of their lives they need Ahls Cake. Ms.Yadaw also sees her products as one of the pride of Elbi. She also sees that these cakes will generate a huge amount of profit, because of the potential of her products. 1. B. Current Conditions

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Ahls Cake Business Plan Their cakes are for people that love to hangout, for a family that celebrates special events in their lives, for cake-lovers, for those that are fond of eating sweets, for someone that deserves a reward or a present, for cake-lovers-wanna-be that has diabetes. To make it short, these cakes are for everyone. Ahls Cake offers one of the best tasting cakes in the region; it can also be compared to cakes that are offered by Goldilocks, Red Ribbon and Mer-Nels. The only thing that made these cakes one of a kind is that, these are made of whipped cream that made its texture really foamy, and compared to other cakes, only these foamy cakes can truly give you the best experience of eating such. The management also decided to customize their cakes for special occasions like wedding, birthdays, etc. Right at this very moment, it is really not clear to the owner if they will entertain franchise offers. 1. C. Ahls Cakes versus Competitors Ahls Cake has a direct competitor right across the street of Lopez Avenue at Batong Malake. This one has the fame and the title of being the best chocolate cake in town. This is the Mer-Nels Cake House.

Mer-Nels Cakes are having a remarkable growth in sales and market share. It invaded not only the town of Elbi municipalities as well. but the nearby

In terms of the competitive pricing, the prices of Ahls cakes are almost the same with those of Mer-Nels, Red Ribbon and Goldilocks. This is for them to be not left behind in the industry. But for the best tasting cake and a great experience, the prices are really reasonable.

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Ahls Cake Business Plan

These foamy moist cakes are the competitive advantage of the business itself, because these kinds of products are very unique and can be considered new to the Philippines. This only proves that the cakes from Ahls are, Definitely not your usual cake. This is what the owner thinks when the consumers already tasted her cakes. Thats why they have adopted this as their tagline and included it in their trademark. Another advantage is the way they name their cakes. Cakes are named very creatively. Examples of such is Death by Chocolate and Better than Sex. Arent they very unique?

1. D. Overall Objectives

2. Market Analysis and Market Research Ms. Yadaw decided to pursue her business, because of her passion in baking and eating sweets. Cakes from Ahls are for everyone. The business entered the industry to serve their fellow residents of the town, but as what every entrepreneur aims, Ms. Yadaw also wants to operate nationwide, and eventually, to go global. They chose Elbi as the place for business, simply because the owner resides in Elbi.

2. A. Overall Market The business place is located at the heart of the town of Elbi. This is in Grove, Lopez Ave., Batong Malake, Los Baos, Laguna.Strategically built in the heart of the town to easily attract consumers and can be very accessible for everyone.

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