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M E D I A

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The Flagship Newspaper

Top New England Latino News Source Since 2000, Siglo21 has served as a leading weekly Hispanic newspaper in New England, featuring local, national and international news; interviews and articles of public concern in the areas of education, health, politics, social issues, and entertainment. Siglo21 has special sections covering social and business events, sports, real estate and classified ads. Our experienced team of professional journalists, print and video editors, art designers and urban photographers continue to raise the bar in the Hispanic journalism arena. The Siglo21 editorial team consists of individuals from diverse backgrounds and ethnicities, which enable us to offer diverse perspectives in our special editorial section.

Connecting with a Bilingual Latino Readership

Siglo21s New England Hispanic market is highly diverse. They hail from 22 Spanish speaking countries, and they range from first generation seniors and baby boomers to 2nd and 3rd generation young adults. They vary in levels of acculturation and possess different bilingual capabilities. However, all share a common characteristic - they proudly consider themselves Latino/Latina and they strongly identify with their culture, values and heritage. Siglo21 focuses its content on the issues that are most relevant and impactful to Latinos world in New England. Local News National News International News Business Marketplace Politics Arts, Cinema & Entertainment Health & Wellness Lifestyle & Culture Professional Sports Jobs/Career/Education

Siglo21 Profile
Established: 2000 Present Ownership: Siglo21 Media Group is proud to be 100% Hispanic owned and operated. Its owner, Victor Manuel Gonzlez Lemus, is a respected newspaper publisher with more than 29 years of international journalistic experience. Format: 5 Column, Full-Page Size 11x14 Siglo21s vibrant and eye catching layout and design sets high standards in print media. Distribution: Hundreds of pinpoint, high traffic locations throughout major urban centers throughout New England. Our strategic, multi-state distribution (MA, MH, and RI) offers our clients the widest advertising footprint for their marketing dollar.

Circulation

Average # of Pass Along Readers per Copy

Average # of! Pass Along Readership per Week

Average # of Pass Along Readership per Month

Average # of Pass Along Readership per Year

25,000 copies per Week 100,000 copies per Month

2.5

62,500 250,000

1,300,000 copies per Year

3,000,000

Quick Facts
Did you know? Siglo21 is always completely printed in full color. Siglo21 is always a minimum of 32 pages. Siglo21.com is updated between 15-20 x times per day, every day. Language (s) Spanish language with various sections in English. Our editorial content and your advertising message will reach the entire audience of 1st , 2nd and 3rd generation Hispanics. Print Frequency Weekly edition Dropped on Thursday

Whats new in 2012?

Completely redesigned publication Expanded multiplatform marketing opportunities Increased use of English language Editorial sponsorships: Business and Finance Health & Wellness Career and Education Innovative ad sizes, shapes, and print options for brands to stand out. Strategic delivery methods

Hispanics are Newspaper Loyalists: 83% of Hispanics Respond to Newspaper Advertising

82% of Hispanics surveyed read a Hispanic newspaper. 91% of Hispanic readers look at ads 83% have responded to an advertisement in some way
Source: Alloy Access Hispanic Readership Study 2009

Distribution
Hundreds of pinpoint, high traffic locations throughout major urban centers throughout New England. Our strategic, multi-state distribution (MA, MH, and RI) offers our clients the widest advertising footprint for their marketing dollar. Our distribution ensure that your message reaches all Latino markets in New England, not just some markets.

Merrimack Valley Lowell Lawrence Methuen Haverhill Western MA Chicopee Springfield Holyoke Northshore Salem Revere Peabody

Metro-West Fitchburg Framingham Leominster Marlborough Worcester Southern New Hampshire Salem Manchester Nashua

Greater Boston Boston Brookline Cambridge Chelsea Everett Lynn Malden Newton Somerville Waltham Woburn

Boston-Southshore Quincy New Bedford Rhode Island Central Falls Pawtucket Providence Woonsocket

Distribution
You will find us at:
Businesses and Corporations Churches Professional Associations Chambers of Commerce Hospitals and Community Clinics Special Events/Festivals Retail Outlets/Grocery Chains Advertiser Locations Public Libraries Banks College Campuses Doctor and Dental Offices Hair, Beauty and Nail Salons Reception and Waiting Areas Select Direct Mailings

Online Media www.siglo21.com

Video Content

Tickered Buttons

Online Media www.siglo21.com

Leaderboard

Box Units

Demographic & Economic Growth.

Latinos represent the largest ethnic population in Massachusetts and the state is the 15th largest Latino market in the U.S. In Massachusetts, the Latino population grew 46.4% in the last decade, while the states overall population grew 3.1%. There are 627,654 Latinos in Massachusetts in 2010, or 9% of total population, a jump from 428,729 in 2000. In 120 Massachusetts cities, the number of Latinos doubled during the last 10 years. Purchasing power in Massachusetts totaled $12.4 billion (2009)an increase of 381.5% since 1990.

The Future.
Latino median age, 26, compared to non-Latino white median age of 42. 139% more likely to have children age 2 and under living in the household. 195% more likely to have six 6 or more people living in the household. The average Latina will have 3 children in her lifetime compared to 1.8 for non-Latina whites.

Did you know?

Hispanic children are overwhelmingly U.S. born. Fully 91% of Hispanic children were born in the U.S., compared to only 47% of Hispanic adults, yet these young, acculturated bilingual Hispanics still feel a deep sense of Latino identity.

Sources: Pew Hispanic Center, U.S Census Bureau, Selig Center for Economic Growth at the University of Georgia

Advertising Sizes
2012 PRINT RATES
Ad Scape Designs Cost per Edition Dimensions Standard AD Sizes Dimensions Cost per Edition

L-Truck

1.5 W x 12.5 H x 4.8 W

Contact your sales executive

FULL Page

9.75 x 12.5 (6 col x 12.5)

$2,000

Half Page Book Ends 1.5 W x 12.5 H (x2) Contact your sales executive Quarter Page 1.5 W x 12.5 H x 19.6 W Contact your sales executive

9.75 x 6.25 (6 col x 6.25)

$1,100

4.75 x 6.25 (3 col x 6.25)

$600

U-Double Truck

Eighth Page

4.75 x 3 (3 col x 3)

$325

L-Double Truck

1.5 W x 12.5 H x 19.6 W

Contact your sales executive

Advertising Sizes
Description

2012 ONLINE RATES

Dimensions Cost per Month

Leaderboard

728 x 90 px

Contact your sales executive Contact your sales executive Contact your sales executive Contact your sales executive

Skyscraper

160 x 600 px

Box Unit

300 x 250 px

Button

200 x 60 px

Mechanical Specs, Payment and Deadlines

Column Widths 1 column 1.5 inches 2 columns 3.2 inches 3 columns 4.8 inches 4 columns 6.4 inches 5 columns 8.1 inches 6 columns 9.8 inches Ad Formats: jpeg., PDF, EPS Line Screen: 85 LPI Advertising Deadlines: 1 Week prior to Publication Date. Discounts: Non Profits Receive a 25% discount Free Standing Inserts: $85.00 per Thousand

Payable upon receipt. We accept checks and credit cards. Please make checks payable to: Siglo21, Inc. 316 Essex Street, Suite 305 Lawrence, MA 01840