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    83360assignment1 Jan2011

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    Prateek Nawani
    This document provides instructions for an advertising and sales promotion assignment asking students to analyze two ongoing advertising campaigns by identifying the target audience, unique selling proposition, key consumer benefit, reason to believe, advertising agency, and media mix used for each campaign. Students are to complete the assignment individually, handwritten, and submit it by January 16th, 2012.

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    83360assignment1 Jan2011

    Uploaded by

    Prateek Nawani
    8 views1 page
    This document provides instructions for an advertising and sales promotion assignment asking students to analyze two ongoing advertising campaigns by identifying the target audience, unique selling proposition, key consumer benefit, reason to believe, advertising agency, and media mix used for each campaign. Students are to complete the assignment individually, handwritten, and submit it by January 16th, 2012.

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    83360assignment1_jan2011 (1)

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    This document provides instructions for an advertising and sales promotion assignment asking students to analyze two ongoing advertising campaigns by identifying the target audience, unique selling proposition, key consumer benefit, reason to believe, advertising agency, and media mix used for each campaign. Students are to complete the assignment individually, handwritten, and submit it by January 16th, 2012.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    8 views1 page

    83360assignment1 Jan2011

    Uploaded by

    Prateek Nawani
    This document provides instructions for an advertising and sales promotion assignment asking students to analyze two ongoing advertising campaigns by identifying the target audience, unique selling proposition, key consumer benefit, reason to believe, advertising agency, and media mix used for each campaign. Students are to complete the assignment individually, handwritten, and submit it by January 16th, 2012.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    Advertising and sales promotion Assignment 1

    Choose any two ongoing advertising campaigns and identify the following with respect to the campaign: a) b) c) d) e) f) Target Audience USP Key consumer benefit Reason to believe The advertising agency Media Mix

    Note: y Individual assignment y Handwritten y Last date of submission: 16th Jan 2012

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