It is case about The Whitener Company known for its oral care and body products.

It is now looking for its market expansion mainly in semi-urban and rural areas.

How to explore the new market mainly, the semi-urban and rural areas. How to make our products available to those areas where there are no all weather roads. How to retain our existing market. Identify the potential market.

Towns with large population are not being covered regularly. In many interior van markets, competitors have their own distribution network. Only 41% villages are connected with all weather roads Villages connected by all weather roads are having population between 5,00012000. Around 52-62%retailers go to the nearest town for buying new merchandise.

Visit to the urban areas regularly. Warehouse should be established to adjacent areas where there is dense population. Eligible Salesman should be hired on the basis of their experience in the rural marketing More company stockiest should be appointed.

Thank

you