June 11-12, 2011

WORLD HEADQUARTERS CHICAGO ILLINOIS U.S.A. EUROPEAN HEADQUARTERS NIJKERK, THE NETHERLANDS ASIAN HEADQUARTERS TAICHUNG, TAIWAN

SRAM

Beti Bike Bash SRAM Report

Second Stop: SRAM Gold Rusch Tour
QUOTE OF THE WEEKEND

I came out of the weekend feeling so energized watching so many ladies achieve their goals
HEATHER IRMIGER SRAM PRO ATHLETE

Bear Creek Lake Park, CO- The 2nd annual Beti Bike Bash in Lakewood, CO is quickly becoming a huge hit for women cyclists. What is billed as Colorados first womens only mountain bike race is drawing riders who otherwise might never step up to the line. Knowing what an intimidating place the starting line can be, Rebecca Rusch joined forces with Beti Bike Bash and the SRAM Ride Experience crew to create a demo day and skills clinic unlike any other. On the day prior to the race, Rusch was joined by 5 other SRAM pros and more than 30 participants, to pre-ride the course, discuss riding and tactical tips, be inspired and try out the SRAM 2x10 fleet. Rusch Relations PO Box 7241 Ketchum, ID 83340 | rebecca@rebeccarusch.com www.rebeccarusch.com

June 10-11, 2011 | Beti Bike Bash - SRAM Report Second Stop - SRAM Gold Rusch Tour - Lakewood, CO

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ACTIVITIES: Two full days of SRAM Ride Experience, featuring 2X10 MTB Drivetrain, offered to women of all ages who came to learn from and race with the pros. 231 race finishers ranging from juniors to 60+ years old featuring a top pro field, as well as lots of moms and daughters racing while Dads cheered. Many women experienced racing for the first time. EVENT HIGHLIGHTS: Getting top SRAM pro women to come out and share their experience. Clinic participants ranged from age 11 to 70 and all of the women stayed for the full four hours. Having the 2x10 Ride Experience van available in such a non-intimidating atmosphere. Seeing Heather Irmigers Mom throwing down to defend her Cat 3 50+ title. Watching the SRAM Scramble kids race

MEDIA LINKS: Mountain Flyer Magazine

Rusch Relations PO Box 7241 Ketchum, ID 83340 | rebecca@rebeccarusch.com www.rebeccarusch.com

June 10-11, 2011 | Beti Bike Bash - SRAM Report Second Stop - SRAM Gold Rusch Tour - Lakewood, CO

NEXT STOP!!

June 15-19, 2011

Ashland Media Tour + Super-D

Left: High fives at the finish line. Below: Skills clinic on Saturday. SRAM kids scramble on Sunday.

Rusch Relations PO Box 7241 Ketchum, ID 83340 | rebecca@rebeccarusch.com www.rebeccarusch.com

June 10-11, 2011 | Beti Bike Bash - SRAM Report Second Stop - SRAM Gold Rusch Tour - Lakewood, CO

SRAM Ride Experience, featuring 2X10 MTB Drivetrain was the most popular hang out at the event.

SUMMARY: Beti Bike Bash is only in its 2nd year and is growing quickly. The location of the event is close to both Denver and Boulder, so it is accessible for a huge population of women. The riding is not intimidating and it offers the perfect venue for a race of all ability levels. World class athletes, recreational riders, and all age groups were drawn to this event because it is one of the few womens only mountain bike events in the country. The weekend expo format allowed for a whole day of clinics and demos prior to race day. Being present both days rounded out the event and offered riders time to demo bikes, pre-ride the course and mingle with the athletes.

Rusch Relations PO Box 7241 Ketchum, ID 83340 | rebecca@rebeccarusch.com www.rebeccarusch.com