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QUESTIONNAIRE Name: Age: Gender: Occupation: Most frequently visited retail store: Rate the retail store you

visit on the following parameters. Attribute 1. Variety 2. Availability 3. Ambience 4. Parking facility 5. Service Quality 6. Personnel 7. Signage 8. Discounts 9. Ease of Billing 10. Trialability 11. Display(convenience) 12. Lighting 13. Loyalty Benefits 14. Additional Services(like after sales) 15. Layout Design 16. Location 17. Store timings 18. Cash/ credit facility 19. Number of Exits/Entries 20. Shopping Carts 21. Other Stalls(nearby areas) 22. Safety within the store(eg. Fire alarms etc.) 23. Storage or locker facility( for outside packets) 24. Shopping Bags Availability 25. Overall Ratings Very Good Good Average Bad Very Bad

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