This case is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. The economic situation is bad - advertising in business magazines has dropped by about 20% since the beginning of the year and circulation is still stagnant. Key marketing decisions still remain to be made: the magazine's price, its distribution and communication policies.
This case is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. The economic situation is bad - advertising in business magazines has dropped by about 20% since the beginning of the year and circulation is still stagnant. Key marketing decisions still remain to be made: the magazine's price, its distribution and communication policies.
This case is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. The economic situation is bad - advertising in business magazines has dropped by about 20% since the beginning of the year and circulation is still stagnant. Key marketing decisions still remain to be made: the magazine's price, its distribution and communication policies.