PREFACE

Practical training is very important for B.B.A. student. It is compulsory for every student of B.B.A. to take training for 1 days in any industry & prepare the project on that industry. I prepared project on GOPAL NAMKEEN which is well known in all over the Gujarat Which is located on Vadvajdi, Eshwariya road in Rajkot. This company also initially started in 1996 as a small scale industry. The main object of this project for F.Y.B.B.A. is developing the student skill & knowledge about industrial environment and business practical among the whole students.

DATE:

Students Signature

Bagathriya Kaushal

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DECLARATION
I undersigned Mr. Kaushal Bagathriya U. A student of F.Y.B.B.A. here by declare that the project work which I presented is my own work & has been carried out under the supervision guidance of Prof. Krunal Goswami of Mahatma Gandhi College Rajkot. This work has not been previously submitted to any other university for an examination.

DATE:

Signature,

Bagathriya Kaushal

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ACKNOWLEDGEMENT
I would to first of all thank Prof. Krunal Goswami for giving me project report guidance & I am also thanking to our principal Sailesh Jani for their co-operation and I am also thankful to our college who helped in project report through their body of knowledge. I would also thank to GOPAL NAMKEEN which helped in project report through allowed me for project work in their factory. Every industry can not give all information about relatd project report but, this industry gave me very important part of information about this report.

DATE:

Signature,

Bagathriya Kaushal

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MAIN INDEX
SR. NO PARTICULARS PAGE NO

1.

GENERAL INFORMATION

2.

MANUFACTURING PROCESS

16

3.

FINANCIAL INFORMATION

25

4.

EMPLOYEES RELATED INFORMATION

30

5.

MARKETING INFORMATION

35

6.

CONTRIBUTION OF THE UNIT OF SOCIETY

42

7.

CONTRIBUTION OF THE UNIT OF INDUSTRY

43

8.

ACHIEVEMENT AWARDS

44

9.

FUTURE PLANS

45

10.

CONCLUSION

47

11.

SUGGESTIONS

49

12.

BIBLOGRAPHY

51

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SR NO.

PARTICULARS

PAGE NO.

1.

INTRODUCTION TO THE FIRM

7.

2.

HISTORY AND DEVELOPMENT

8.

3.

COMPANY PROFILE & PROMOTERS DETAILS

9.

4.

FORM AND TYPE OF ORGANIZATION

11

5.

ORGANIZATIONAL STRUCURE

12.

6.

LOCATION CHART

13.

7.

COMPANY LAYOUT

14.

8.

TIME KEEPING SYSTEM

15.

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INTRODUCTION
GOPAL NAMKEEN IS A private company is produce such a kind of NAMKEEN product different from the other companies production. I got the valuable opportunity to visit this company, situated at Vadvajdi, Eshwarya road in Rajkot. GOPAL NAMKEEN is well known for its brand in field of NAMKEEN. They mainly use Besan, Spices Powder & other raw material for its products. I described above general information about the GOPAL NAMKEEN so, you have to known that company closely.

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HISTORY & DEVELOPMENT

Mr. Bipinbhai Hadvani & Mr. Prafulbhai Hadvani started GOPAL NAMKEEN in 1996. It is a snakes manufacturer company. Mr. Bipinbhai Hadvani himself is coming from reputed family staying at Bhadra like village near Rajkot. Initially it was established as a partnership firm on 1st November,1996 with investment of 18 lakhs Mr. Bipinbhai and Mr. Prafulbhai are the partners the production was started in small two room at Rajnagar in Rajkot, with 15 to 20 products. That time the name of the unit was GOPAL GRUH UDYOG. In 2000, huge investment was required for expansion &

modernization machineries partnership deed has converted into a Private Ltd. At present GOPAL GRUH UDYOG known as GOPAL NAMKEEN .PVT company which is produce 60 to more products in the market. Establishment time company can produce 500 Kg. production per day but now a day its produce 10000 Kg. per day because of expansion of the company & utilize highly equipment, technology, innovation etc.

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COMPANY PROFILE & PROMOTERS DETAILS

Name of company Registered office : : GOPAL GRUH UDYOG GOAPAL GRUH UDYOG, Amar Nagar, Mavdi plot, Rajkot 360004. Year of establishment Telephone number Sector Accounting year Employees Weekly off day Main product : : : : : : : 1996 0281-2371308 Profitable organization Financial year 189 Sunday All Namkeen Products: 1. Gathiya 2. Bhakhrvadi 3. Sev mamara] 4. Chevdo 5. Chavanu 6. Vatana 7. Fry star 8. Minining 9. Dalmuth 10. Magdal Brand name Banker : : GOPAL NAMKEEN Oriented Bank Of Commerce Dhebar road, Rajkot.

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Promoters

Bipinbhai Hadvani & Prafulbhai Hadvani

Turn over Last year sales Present investment Production capacity Shift

: : : : :

8-9 corers 8 corers 1.5 corers 10000 kg per day One shift- 8:00 am to 12:00 pm 2:00 pm to 8:00 pm

Market

Gujarat

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FORM AND TYPES OF ORGANIZATION

Many type of organization we know that, 1. Sole proprietorship 2. Partnership 3. Joint stock company 4. Co operation society

But, GOPAL NAMKEEN is a profitable organization & its type of organization is Private Limited Company.

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ORGANIZATION STRUCTURE
Organizing means dividing the work among different employees among different department and by giving them authority &responsibility. The chart of GOPAL NAMKEEN as under is proof of high soundly management of that company.

ORGANIZATION CHART M.D.

Finance S Accountant

Personnel

Production

Marketing

Supervisor

Dealer

Assistant accountant

Workers

Consumer

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LOCATION OF CHART
The location of any industry affect positively or negatively to profitability & efficiency. The industries are located that place very mush where industries necessary provided like sources of raw material, transportation facility, power supply etc. That are consider while selecting the factory location. As we know that GOPAL NAMKEEN is spread all over Gujarat and Maharashtra. The location of unit that I have visited: LOCATION CHART:

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COMPANY LAYOUT

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TIME KEEPING SYSTEM

In GOPAL NAMKEEN SECTOR every worker has to work for different hours. In this unit there are approximately 130 employees. Their working hours of entire day is 8 10 hours. The working session of this enterprise is as under: 1. Morning session: 8:00 am to 12:00 pm 2. Lunch break: 12:00 pm to 2:00 pm 3. Afternoon session: 2:00 pm to 8:00 pm So, GOPAL NAMKEEN working only one shift. Time keeping department maintain all types of records like presence, absence, late coming, casual leaves, sick leaves of each employee.

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INDEX
SR. NO. PARTICULAR PAGE NO.

1.

INTRODUCTION

18

2.

RAW MATERIAL MACHINES WQUIPMENT

19

3.

PRODUCTION PROCESS

20

4.

PRODUCTION PROCESS CHART

21

5.

MAIN PRODUCTS

22

6.

INSTALLED AND UTILIZES CAPACITY

23

7.

QUALITY CONTROL

24

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INTRODUCTION
Production is very important in the industry. Production department of the firm makes major contribution for the achievement of company strategic goals. It deals with man & machine in the organization to accomplish both productivity & satisfaction production department is engaged in conversion of raw material into finished on semi finished goods. The role of production department is unique in any production unit because of performing the primary & important function i.e. products of commodities. Production department following these activities: 1. Production planning 2. Purchasing raw material 3. Inventory control and quality control 4. Research & development regarding product 5. Develop & adopt new production technology.

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RAW MATERIAL & MACHINEEQUIPMENT

Every industry purchase raw material for minimize production cost & provide best manufactured production to the public. GOPAL NAMKEEN purchase the raw material from different cities & different villages like Rajkot, Nadiyad, Surendrnagar, Jamnagar etc. as well as all over in Gujarat. To reach the demand they have to purchase in bulk quantity of raw material. Raw material which uses as like Chana dal, Mamri, Kapaciya Oil, Vatana, spices masala, Tikha masala, Kathol, Packing material, Besan etc.

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PRODUCTION PROCESS
The majority process followed by the Namkeen sector regarding production of its all Namkeen product is as follows: 1) Mixing of Besan in required quality: Mixing of Besan, Boiling water & Soda puts in further process. 2) Frying: Above mixing puts in frying process & after two minute it is come out from the equipment. 3) Adding other ingredients: After frying process chilly powder, chilly masala & other composition are added by machine. GOPAL NAMKEEN makes different products. So, other ingredients as follows: Masala Dal: Masala sing: Dalmuth: Bhakharvadi: Chana dal, Edible oil, Iodized salt, Spices etc. Sing dana, Edible oil, Iodized salt, Spices etc. Edible oil, Iodized salt, Spices, Masala, Masur, etc. Extremely fine, Whet flour, Iodized salt, Spices masala.

And so many raw material use for different product like Save Mamra, Fry Biscute, Sakarpara, Tikha Gathiya, Tikha Vatana, Chevdo, etc.

4) Packing: After finishing above process than finished roducts are packed by machine in different weight with printing packing.

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PRODUCTION PROCESS CHART

RAW MATERIAL

MIXING

FRYING

PACKING

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MAIN PRODUCT
As we know that GOPAL NAMKEEN has its different units producing all NAMKEEN items. The following products which are manufactured by GOPAL NAMKEEN: ALL IN NAMKEEN ITEMS LIKE: 1) SAVE MAMRA 2) FRY BISCUTE 3) SAKARPARA 4) SING BHAJIYA 5) TIKHA GATHIYA 6) TIKHA VATANA 7) SABUDANA 8) CHEVDO 9) FRY GIYER RING 10) CHANAJOR GARAM

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INSTALLED & UTILIES CAPACITY

GOPAL NAMKEEN very well known company for its Namkeen product. That company famous very much because company can provide customer demand for namkeen product so, they daily produce many namkeen product with very higher equipment & so, they capable to produce more & more. Approximately 7 machinery installed for production process. Its utilized capacity : 10,000 kg. per day.

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QUALITY CONTROL
Quality is one of the most essential that attracts the customers. It is the quality through which our products are distinguished. In this highly competitive area., company having highly qualitative products can only survive. For that now a day every company has a standard quality management system. At GOPAL NAMKEEN MISSON to work as a term for continuous improvement in particular products. Company can maintain quality with use of best raw material best mixing & frying facilities etc. & measuring equipment time to time. To see & conformed that only standard & qualitative products are dispatched. Thus, quality management system of GOPAL NAMKEEN IS VERY efficient.

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INDEX
SR NO PARTICULARS Page No.

1.

OWNED AND BORROWED CAPITAL

27

2.

SOURCES OF FINANCE

28

3.

BALANCE SHEET

29

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OWNED & BORROWED CAPITAL

Today finance is considered as the Life blood of the business without finance no business activity is possible. So for an organization it is must have a amount of finance & for this it should have financial department. Finance management has to play very important i.e., first to manage financial resources, to distribute that finance among the various department according to their need. Particular Ownership fund Reserve & surplus Borrowed capital Amount Rs. 45,00,000 5,30,000 20,00,000

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SOURCES OF FINANCE
Finance is one of the important function of financial management. It includes the planning of business finance. Financial manager formulates plans after knowing the organization immediate situation, economic condition etc. GOPAL NAMKEEN use different sources of finance. They are taking loans from different banks as per there needs for the development of the unit they are also taking finance from other private financial institute. That company also use ownership fund as source of finance. As per the very necessary of finance they can use reserve & borrowed capital too.

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Balance sheet
AMOUNT LIABILITY RS ASSETS AMOUNT RS

Capital account Creditor for expenses Deposite from debtors Equity share account Duties & taxes Loans Sundry debtors Secured loans Unsecured loans Sundry creditors Bank a/c Net profit

7500000 402500 2263900 9240000 1841608 14063003 30140 257026 14659554 11435684 3532846 4763447

Fixed assets Investments Deposits Duties & taxes Loans & advances Sundry debtors Bank accounts Cash in hand Stock in hand

2902596 8100 29214 1307273 2000000 8152431 5952116 2187811 332541

69989315

69989315

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INDEX
SR. NO. TOPIC PAGE NO. 32 33 34

1 2 3

TOTAL EMPLOYEES & CLASSIFACTION INDUSTRIAL RELATION INDIVIDUAL RELATION

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TOTAL EMPLOYEES & CLASSIFICATION

There are total approximately working in GOPAL NAMKEEN including two M.D.,one manager, one accountant, one takinghead. As every factor employed in a enterprise gets rewards for its combination among this factor human resources get contribution in form of monitory terms. So, proper administration of their wages & salaries become a necessity. That company can follows daily wage system & monthly wage system which is most common & oldest system, under this system worker paid according to work done by certain period on an overage organization pays 80 300 to skilled employees & unskilled employees are paid near about 70 150 rupees. GOPAL NAMKEN pays total salary at the end of month & any worker can withdraw own salary.

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INDUSTRIAL RELATION
Today in industrial relation with other companies are most valuable because by that relation company can compete this competition. Though GOPAL NAMKEEN is a Private Limited but it has a good industrial relation with all the industries as they contribute a lot of amount to these industries. They are also taking different steps & carrying out different activities to keep good relation with different kinds of industries. The management of this organization has given careful attention towards proper working condition for its employee. It includes ventilation, drinking water, light, air, etc. a special care is taken for better working condition as a possible as best.

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INDIVIDUAL RELATIONS
In present personnel department is essential due to complexity of HRM in an organization personnel can be defined in the words of Pigors & Hyng Personnel management is method of developing potentialities of employees so that they get maximum satisfaction out of their work & give their best efforts to organization. In this case of GOPAL NAMKEEN it has personnel manager to manage the HRM of their sector. Thus it has a well established personnel department for managing their workers & employees. Now days in each an every industry the employment services are provided to strong up the employees co-operation, it is also a social responsibility of the unit. Moreover, it also provides the facilities like: (a) Insurance (b) Medical (c) Bonus (d) Festive advance (e) Overtime payment (f) Canteen facility. * * Every employee gets bonus on the to time of the festival. The company also provides short term loan to the employees if required which will be deducted from their wages in the installments. Gifts and sweet are given at the time of festival. * * The company provides bus facilities. Provident fund benefits are provided.

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INDEX
SR NO. PARTICULARS PAGE NO.

1.

INTRODUCTION

37

2.

ADVERTISING & SALES PROMOTION

38

3.

DISTRIBUTION CHANNEL

39

4.

PRICING POLICY

40

5.

COMPTITORS

41

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INTRODUCTION
As the name itself suggests the GOPAL NAMKEEN is one corner part of concept of all Namkeen products manufacturer in India. This is namkeen production different from the other companies production. The market at the first sight explains that its a place where goods and services are offered for sale. In past days barter system having in the place of market. This market can be referred to as the place or geographical area where buyers & sellers assemble & exchange goods or commodities. This is the general meaning of the term marketing. Marketing is a social process by which individuals & groups obtain what they need and want through creating offering & freely exchanging products and services of value with others.

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ADVERTISING & SALES PROMOTION

The term advertising organized from the Latin word ADVERTO which means to turn around. Advertising thus denoted the means employed to draw attention to object or purpose. Advertising policy depends on what is circumstance & main depends on budge of individual firm on industry. So, GOPAL NAMKEEN is advertising through intellectual power. They are advertising as under. They give printed cover to their employees or worker & also to outsider. They use festival for their advertisements. They give hoarding in Navratri, Janmasthmi & Diwali etc. and they use media also they give information in newspaper & they also give pamphlets, posters for advertising. Sales promotion objectives are derived from broader promotion objective, each are derived from more basis marketing developed for the product. The specific objectives for sales promotion vary with target market. In this company, there is 3% profit of owner in sales & 8% commission to salesman on their sales. Thus advertising is the ability to tell well in order to sell. It is a process by which the message is given by the advertiser through various media. It is forum of pre selling which carries out the first four steps of sale they are: y Catch attention y Arrange interest y Induce action GOPAL NAMKEEN uses various tool of sale promotion such as : y Free samples y After sales services y Demonstration y Free gifts

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DISTRIBUTION CHANNELS
The products of Gopal Namkeen are sold by any retailer because channel of distribution is very useful to customer and it is comfortable to consumers. The products of GOPAL NAMKEN are sold by retailer because marketing manager trains to sales executives & marketing executives following is the distribution chart: Producer

Whole sellers

Retailers

Consumers

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PRICING POLICIES
Pricing is an important element of marketing. A company has to set up its pricing policy considering various factors such as demand, supply, competition etc. every company has its own pricing policy. There are many factor on which price is to be decided. 1) Plant capacity & overhead 2) The competitors price for similar product 3) Marketing policies 4) Policy of government The GOPAL NAMKEEN fixes its price at prevailing market rates as at faces full competition national on market, it decides its price on the basis of market fluctuation. It can be defined in there categories 1. Cost oriented price policy 2. Demand oriented price policy 3. Competitors oriented price policy From about three policies these unit has adopted Demand oriented price policy. So, they have produced their product considered the trains in market. They fixed their price according to demand on market.

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COMPETITORS
Though GOPAL NAMKEEN is a private limited company. It has many competitors. There are many other units who are in competition with GOPAL NAMKEEN. Some of the important competitors of GOPAL NAMKEEN are as follow. 1) A ONE NAMKEEN 2) GOLDI NAMKEEN And other plants which produce some quality of namkeen works.

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CONTRIBUTION OF THE UNIT TO THE SOCIETY

GOPAL NAMKEEN have not only panning about social work but they are thinking about participating in social work for packing other social work. A business unit is an integral part of society & it operates with in social society in the home to business. It can another work in sociality. There for it is in social duty of business man to protenceal interest development & practice of businessman responsible for social welfare. Company also arrange many social program for society like Navratri Garba competition etc.

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CONTRIBUTION OF THE UNIT TO THE INDUSTRY

The contribution unit to the industry is also expert on the industries. Gopal Namkeen produce such kind of NAMKEEN product. In india have a many firm produce Namkeen. GOPAL NAMKEEN is a small scale industry, this snacks need many person because NAMKEEN test is very favourable of people. All the product of GOPAL NAMKEEN in Gujarat contribution is this use a more person.

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ACHIEVEMENT AWARDS
Since this industry has started before a short period only there are n awards and achievements by the unit as it is a small scale industry. Achievement awards are dream of every company trying to achieve more & more only. I think in future company will get best award for its cleaness production process 100% vegetarian raw material use for producing Namkeen product.

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FUTURE PLANS
Each & every industry has its own wishes & plans. GOPAL NAMKEEN has also for future plan. It is also expecting on increase in the demand for its product. Future plans simply that any want to expenses & spread their industries or unit. GOPAL NAMKEEN has present production capacity 10000 kg. per day. Future plans of the GOPAL NAMKEEN are that they want to increase their machinery according to their sales & want to purchase new technology machinery for good quality and they also want to increase their production capacity exceed from 10000 kg per day. They want to purchase new machineries for decrease their employees & due to new machine they reduce their power cost also & their gets more profit from new machineries. They want develop their company & want to sale other states. Company also want to change its place out side from Rajkot. In future they plan to give many more items to the market and to the people who understand quality & technology.

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CONCLUSION
After studying all the matter. I feel that GOPAL NAMKEEN is very successful unit. The working of the unit is very systematic. They have adopted modern accounting system. An industrial visit was good opportunity for me to learn practical knowledge. GOPAL NAMKEEN has given permission to me for project report. So, I am very thankful to GOPAL NAMKEEN. It is good unit which provide good quality snacks to market and increases their employees also and I am thankful for increasing employments because unemployment is bad task for India. At end I conclude my report with good wishes & bright future to GOPAL NAMKEEN.

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SUGGESTION
GOPAL NAMKEEN has a good skills employees & they also have good ideas for increase their sales & expansion of company but. There are some manners that they have to see which are as under. I would like to suggest that they have to give gift to marketing executives for increasing their sales. They have to give remuneration to their workers as per their good quality production & give motive to them also. An advertisement is essential for any company so, they have to increase their advertisement through media or & ambassador and they should change its packing. E.g. they have to put good photos in packing and also joint its products photo because customer can easily learn about products, they should give scheme with high purchase. E.g. buy 5 k.g. & get free 500 gram.

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BIBLIOGRAPHY
I have referred the following books for gaining theoretical knowledge about various fields of management Personnel management: - Varma & varma Marketing management: - S. F. Sherlakar Finance management: - Varma & Agraval I have also use www. Google.com for searching knew information about GOPAL NAMKEEN.

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