(Common)

SYLLABUS FOR E-5 RECRUITMENT

Section I

MANAGEMENT APTITUDE

1.
y y y y y y y y

PRINCIPLES & PRACTICE OF MANAGEMENT:

Management: Concept, Nature, Importance, Management as a Profession, Management vs. Administration, Management Skills, Levels of Management, Characteristics of Quality Managers. Social Responsibility of Managers and Ethics in Managing. Introduction to Functions of Management: Planning, Organizing, Staffing, Directing, Motivation, Leadership and Controlling.

2. ORGANISATIONAL BEHAVIOUR:
y y y y Organizational Behavior: Concept, Nature, Characteristics, Perception and Attribution: Attitude, Personality, Job Satisfaction, Learning, and Group Dynamics. Organizational Power and Politics, Organizational Change: Concept, Nature, Resistance to change, Managing resistance to change, Implementing Change, Conflict, Stress, Organizational Culture.

3. COMMUNICATION FOR MANAGEMENT:

y y Role, purpose, process, importance of communication in management, communication structure in organization, barriers & gateway in communication, 7 C's of communication, Types of Communication: Employment Communication, Oral Communication, Written Communication, Group Communication, Business Letters and Reports.

4. RESEARCH METHODOLOGY:
y y y y y y Concept of Research and Its Application in Various Functions of Management, Types of Research, Types o Business Problems Encountered by the Researcher, Problems and Precautions to the Researchers, Steps Involved in Research Process Research Design: Various Methods of Research Design, Collection of Data, Types of Data, Analysis of Data.

5. BUSINESS STATISTICS:
y y y Role of statistics: Applications of inferential statistics in managerial decision-making, Measures of central tendency: Mean, Median and Mode and their implications, Measures of Dispersion: Range, Mean deviation, Standard deviation, Coefficient of Variation (CV), Skewness, and Kurtosis.

6. STRATEGIC MANAGEMENT:
y y y y y y Introduction, Strategic Management, Business Policy, Corporate Strategy, Basic Concept of Strategic Management, Mission, Vision, Objectives, Impact of globalization, Strategic Decision Making, Impact of Internet and E-Commerce, Role of Strategic Management in Marketing, Finance, HR and Global Competitiveness.

7. MANAGERIAL ECONOMICS:
y y Nature and Scope of Management Economics, Significance in decision-making and fundamental concepts. Objectives of a firm. Demand Analysis, Supply Analysis, Production concepts & analysis, Cost concept and analysis, Market Equilibrium and Average Revenue Concept, Monopoly, Oligopoly, Pricing Strategies, National Income, Inflation- types and causes, Business Cycle, Profit concept.

8. BUSINESS ENVIRONMENT: Laws

y The concept of Business Environment, significance and nature. Environment Scanning, Interaction between internal and external environments, basic philosophies of Capitalism and Socialism with their variants. Concepts of Mixed Economy. Introduction to Political, Socio-cultural, Legal, Technological and Global environment. MRTP, FEMA, SEBI Act, Consumer Protection Act, Indian Law and Judicial System, Law of Contract, Law of Partnership and Sale of Goods Act, Negotiable Instruments Act, Company Law, Labor Laws and Regulatory Provisions. Industrial Policy, the monetary policy, fiscal policy. Stock Exchange-BSENSE, New Economic Policy, Globalization, EXIM policy, FDI policy. Multinational Corporation (MNCs) and Transnational Corporations (TNCs), Global Competitiveness.

9.

CORPORATE GOVERNANCE, VALUES & ETHICS:

y Corporate Governance: Issues, need of corporate governance code. Social Responsibility of Corporate, Corporate Social Responsibility, Whistle Blowing. Indian Value System, Values and Ethics in Business.

10. WTO AND INTELLECTUAL PROPERTY RIGHTS:

y GATT and Evolution of World Trade Organization (WTO), Role of WTO in International Trade, Main Features of WTO, Intellectual Property Rights.

11. COMPUTER APPLICATIONS IN MANAGEMENT:

y Wireless/ Wire line Telecom Networks: Introduction to Personal Communication Services (PCS), Global system for Mobile Communication (GSM) system overview General Packet Radio services (GPRS), Third Generation (3G) Mobile Services. Wireless local Loop (WLL): Introduction to WLL architecture. WLL technologies and Wi-Max, Optical Fiber Cable, IP MPLS, Broadband network, FTTH, carrier Ethernet, Telecom Dispute Settlement.

E-commerce: Introduction, Comparison between Traditional commerce and E-commerce,

Advantages & disadvantages of e-commerce, Buying & Selling on Internet, Issues in Implementing Electronic Commerce.

Applications of Information Technology: Information Technology (IT) applied to various functional areas of management, such as Production / Operations, Marketing, Human Resource, Finance and Materials Management. Rights and Economic Development.

12. FINANCIAL MANAGEMENT:

y y y y Overview: Accounting concepts, conventions and principles, Accounting Equation, International Accounting principles and standards. Matching of Indian Accounting Standards with International Accounting Standards. Mechanics of Accounting: Double entry system of accounting, journalizing of transactions, preparation of final accounts. Profit & Loss Account, Balance Sheet, Policies related with depreciation. Analysis of financial statement: Ratio Analysis- solvency ratios, profitability ratios, activity ratios, liquidity ratios, market capitalization ratios. Funds Flow Statement: Meaning, Concept of Gross and Net Working Capital, Preparation of Schedule of Changes in Working Capital, Funds Flow, Cash Flow Statement.

y y

13. MARKETING MANAGEMENT:

y Importance and Scope of Marketing, Elements of Marketing, Marketing Vs Selling, Consumer Markets and Industrial Markets, Concept of Marketing Management. Marketing - Mix, Functions of Marketing Management, Marketing Organizations, Qualities of Marketing Manager. Marketing Environment Marketing Information System and Marketing Research, Strategic Marketing Planning, Market Segmentation, Market Targeting, Product Positioning, Marketing - Mix, Pricing, Promotion.

14. HUMAN RESOURCE MANAGEMENT:

y A Macro Level Scenario, Concept of Human Resource Management, Processes Involved in HRM, Total Quality Management and Employee Empowerment, Learning Organization. Selection and Recruitment, Induction and placement. Performance and Potential Appraisal, Job Evaluation: Concept, Scope and Limitation, Compensation, Transfer, Promotion and Reward Policies, Training and Development, Competency Based Training and Assessment, Motivational Model. Human Resource Information System, Human Resource Audit and Human Resource Accounting.

Section - II

Cognitive Ability
1.
y

QUANTITATIVE ABILITY AND DATA SUFFICIENCY:

Numbers, Surds, Divisibility tests, Averages, Percentages, Simple and Compound Interest, Profit and Loss, Algebra, Simple, simultaneous and quadratic equations, ratio and proportion, mixtures and allegations, Time Speed and Distance, Work, Pipes and Cisterns, Races, Clocks, Partnership. Lines, Angles, Triangles, Quadrilaterals, Circles, trigonometry, mensuration, permutation and combination, probability, set theory Data Sufficiency- Deciding whether enough information provided to solve a problem (e.g. if the question can be answered using 1st statement or 2nd or both or none).

2.
y

REASONING:
Methods of representation (graphs, charts etc.) Skills (observation, calculation, deduction), Approximation and Conversion techniques, Percentages and Averages, Family tree, linear and complex. Arrangement, Codes, Conditionality and Grouping. Cards and numerical logic.

3.
y

VERBAL ABILITY, READING/COMPREHENSION AND ANALYSIS:

Articles, Phrases Clauses and Modifiers, Errors (Pronouns, Prepositions, Tenses, parallelism), Conditionals and Multiple Usage (one word with different ways of usage), sentence correction, jumbled Paras and sentence arrangement, critical reasoning, syllogisms and Venn Diagrams, odd one out, analogies, contextual usage, summary, definition based questions, Passages and MCQs.

(Only Telecom)

SYLLABUS FOR E-5 RECRUITMENT

STREAM: TELECOM / IT
1. ENGINEERING MATHEMATICS:

Mathematical Logic: Propositional Logic, First Order Logic, Probability;' Conditional Probability, Mean, Median, Mode and Standard Deviation, Random Variables, Distributions, uniform, normal, exponential, Poisson, Binomial Set Theory & Algebra: Sets, Relations, Functions, Groups, Partial Orders, Lattice, Boolean Algebra, Combinatorics: Permutations, Combinations, Counting, Summation, generating functions, recurrence relations, asymptotic. Graph Theory: Connectivity, spanning trees, Cut vertices & edges, covering, matching, independent sets. Coloring, Planarity, Isomorphism. Linear Algebra: Algebra of matrices, determinants, systems of linear equations, Eigen values' and Eigen vectors. Numerical Methods: LU decomposition for systems of linear equations, numerical solutions of non-linear algebraic equations by Secant, Bisection and Newton-Raphson Methods, Numerical integration by trapezoidal and Simpson's rules. Calculus: Limit, Continuity & differentiability, Mean value Theorems, Theorems of integral calculus, evaluation of definite & improper integrals, Partial derivatives, Total derivatives, maxima & minima.

2.

ELECTRONIC DEVICES AND CIRCUITS:

Materials, Components and ICs: Structure and properties of Electrical Engineering materials. Conductors, Semiconductors and Insulators, magnetic, Ferroelectric, Piezoelectric, Ceramic, Optical and Superconducting materials. Passive components and characteristics Resistors, Capacitors and Inductors, Ferrites, Quartz crystal Ceramic resonators, Electromagnetic and Electromechanical components, Microwave Tubes and solid state devices. Microwave generation and amplifiers, Waveguides. And other Microwave Components and Circuits, Micro strip circuits, Masers, lasers. Electrons and holes in semiconductors. Carrier Statistics, Mechanism of current flow in a semiconductor, Hall Effect, Junction theory, Different types of diodes and their characteristics. Bipolar Junction transistor, Field effect transistors, Power switching devices like SCRs, GTOs, power MOSFETS, Basics of ICs-bipolar, MOS and CMOS types, basic of Opto Electronics. Analog Electronic Circuits: Transistor biasing and stabilization. Small signal analysis, Power amplifiers, Frequency response, Wide banding techniques. Feedback amplifiers, Tuned amplifiers. Oscillators, Rectifiers and Power supplies. Op Amp, PLL, other linear integrated circuits and applications. Pulse shaping circuits and waveform generators. Digital Electronic Circuits: Transistor as a switching element. Boolean algebra, simplification of Boolean functions, Karnaguh map and applications, IC Logic gates and their characteristics, IC logic families: DTL, TTL, ECL, NMOS, PMOS and CMOS gates and their comparison, Combinational logic Circuits, Half adder, Full adder, Digital comparator, Multiplexer De-multi-plexer, ROM and their applications, Flip flops: R-S, J - K, D and T flip-flops, Different types of counters and registers, A/D and D/A converters. Semiconductor memories.

Electronic Measurements and Instrumentation: Basic concepts, standards and error analysis, Measurements of basic electrical quantities and parameters, Electronic measuring instruments and their principles of working: analog and digital, comparison, characteristics, application, Microwave Measurements, Transducers, Electronic measurements of nonelectrical quantities like temperature, pressure, and humidity. Basics of telemetry for industrial use.

3. TELECOMMUNICATION SYSTEMS AND TECHNOLOGIES:

Fundamental of Telecommunications: Transmission media: Guided and Unguided, Twisted pair cable (STP & UTP), Coaxial cable, fiber optic cable, radio waves, infrared, microwaves links & Satellite Communication. Propagation of signals at HF, VHF, UHF and microwave frequencies, AccessWILL/RILL, DECT, FITL, WAN-Frame Relay, ATM. Analog and Digital Communications: Fundamentals of signals, signal transmission and media, modulation & demodulation in analogue and digital systems, Sampling and data reconstructions, Quantization & coding, Time division and frequency division multiplexing, Basic information theory. Equalization, amplification, crosstalk, attenuation. Digital Signal Processing: Discrete time signals and systems Ztransforms. Structures for digital filters. Frequency Transformations: Linear phase design. Introduction to DFT. Errors in digital filtering. Wireless / Wire line Networks: Introduction to Personal Communication Services (PCS): PCS architecture, Mobility management, Networks signaling. Global system for Mobile Communication (GSM) system overview: Global System for Mobile Communication Architecture, Mobility Management, Network signaling, General Packet Radio services (GPRS), Third Generation (3G) Mobile Services, Introduction to International Mobile Telecommunications 2000 (IMT 2000) vision, Wideband Code Division Multiple Access (WCDMA) and CDMA 2000, Quality of services in 3G. Wireless local Loop (WLL): Introduction to WLL architecture, WLL technologies and Wi-Max, IP MPLS, architecture working of dial up connection, role of internet service provider (ISP) and working of ISDN and Broadband internet connection etc, Ecommerce, Web enabled systems, virtual reality, and multimedia applications over Internet. Application Layer protocol: DNS, HTTP, FTP, TELNET. Protocol Engineering: Principles, stages, specification formalisms (UML, SDL, ASN.l) of telecom protocol design, protocol software development process, and computer aided protocol engineering, verification, object and testing of protocols oriented techniques in protocol development.

4. INFORMATION TECHNOLOGY FOR MANAGERS:

Computer Hardware and Number System: Number Systems, Data representation, Fundamentals of computer architecture, Processor design, Control unit design, Memory Organization, I/O System Organization. Microprocessors: Architecture and instruction set of Microprocessors 8085 and 8086, Microprocessor Based system design. Personal computers and their typical uses. Computer Software: Application and System Software, Programming language and their classification. Assemblers, Compliers and Interpreters. Elements of a high level PASCAL/C, assembly language Programming. Use of basic data structures. Operating Systems, types of Operating Systems. DBMS: Database & database users. LAN and Networking: Introduction computer networks, reference models: OSI model, TCP/IP model. Data Link Layer, LAN Technologies: Traditional Ethernet, Fast Ethernet, Giga bit Ethernet , IEEE 802.4, IEEE 802.5, IEEE 802.11, Working of repeater, hub, bridge and switch, switching principles, SS7, Network Layer concepts and routing algorithms, IPV6 and IPV4, Sub netting and Subnet masking, working of routers in LAN. Concept of Virtual LAN. Encryption and compression of data, Network security issues, internetworking security mechanisms, IPSEC Internet Protocol security.

Information Systems Management: Meaning and Role of Information Systems. Types of Information Systems: Operations Support Systems, Management Support Systems, Expert Systems, and Knowledge Management Systems. Information Systems for Strategic Management: Competitive Strategy Concepts, Strategic Role of Information Systems. Integrating Information Systems with Business Strategy, Strategic Information Systems Framework. Risks in Information Systems. Emerging Concepts and Issues in Information Systems: Supply Chain Management, Customer Relationship Management, ERP. Introduction to Data Warehousing, Data Mining and Its Applications, Emerging Concepts in Information System Design and Application.

5. TELECOMMUNICATION FOR MANAGERS:

Telecommunications System Management: Telecom Technology Systems Evolution: Telecommunication Management network (TMN), Tele traffic Theory /and Network analysis, Network planning and design. Recent Developments in Telecom Industry, Regulation & Liberalization policy. Techno managerial aspects of telecommunication, role of the telecommunication managers in a dynamic environment. The business of telecommunication, telecommunication as a facilitating infrastructure for economic development of the country, technical survey of the ways and means that voice, data and video traffic are moved long distances, data network, the telephone system. Issues of the monopolization and deregulation of telecom, national telecom policy, various institutions/ organizations like telecom regulatory authority etc, conveyance. Telecom service costing, economic evaluation of telecom projects, telecom project financing. International Scenario in Telecommunication: Historical development and evolution of telecom, Patterns of Transaction in international telecom management, managing the market growth. Structure of the Telecommunications sector of developed and developing in select countries, trends in privatization, liberalization and deregulation. Role of telecommunications in socioeconomic development, new technologies and services for international telecommunications, business application of global networks. Regional prospectus on development of Telecom. Current issues and implications for the industry, Indian markets, policy issues, skill formation for ITM, problems, challenges of growth. Telecom Dispute and Settlement: Types of disputes, agency for settlement.

(Only Marketing)

SYLLABUS FOR E-5 RECRUITMENT

STREAM: MARKETING
1. PRINCIPLES OF MARKETING:
Marketing and its applications. Marketing Planning and organization, Understanding Consumers, Product Management, Pricing and Promotion Strategy, Distribution and Public Policy. Market segmentation/ analysis. Marketing research. Product development. Introductory Marketing- What is marketing? Customers or consumers? Marketing concept and orientation, marketing management in a customer oriented business. Marketing Planning-Introduction to Marketing planning, importance of mission, setting up marketing objectives, values and vision, overview of planning process. Market analysis-Defining the market, introduction to market share- why is it important, measurement, market types. Competitor analysis- role of competitor analysis, types of competitor analysis, competitive advantage. Marketing strategies- Product, place, price, promotion, segmentation, targeting, positioning.

2.

PRODUCT MANAGEMENT AND INNOVATION:

Product development process, sources of new products, finding ideas for new products and services, screening new product ideas, developing and testing product concepts, product development, test marketing, product launch, building the business plan, auditing the new product process.

3.

CONSUMER BEHAVIOUR:

Introduction to Consumer Behavior: Scope and Relevance of Consumer Behavior Studies; Buying Decision Process; Basic Model of Consumer Behavior; Problem Recognition-Methods of Problem Solving; Information Search, Alternative Evaluation and Selection, Outlet Selection and Purchase, Post Purchase Behavior and Customer Satisfaction, Role of Involvement. Individual Determinants of Consumer Behavior: Role of Motivation; Personality and Self Concept; Attention and Perception; Consumer Learning; Consumer Attitudes - Formation and Change; Consumer Values and Lifestyles. External Determinants of Consumer Behavior: Influence of Culture and Subculture; Social Class; Reference Groups and Family Influences; Diffusion of Innovations. Models of Consumer Behavior; Researching Consumer Behavior; Online Customer Behavior.

4.

SALES AND DISTRIBUTION MANAGEMENT:

Introduction to Sales Management: The Sales Management Function - Scope and Importance; Personal Selling Process and Approaches; The Evolving Face of Personal Selling; Sales Organization Structure; Sales Forecasting; Sales Territory Design. Sales Force Management: Sales Force Job Analysis and Description; Recruiting and Selecting Sales Personnel; Training Sales Personnel; Motivating the Sales Force; Sales Force Compensation; Evaluating Sales Performance; Ethical and Legal Issues in Sales Management. Distribution, Planning and Control: Role and Function of Intermediaries; Selection and Motivation of Intermediaries; Distribution Analysis; Control and Management; Channel Dynamics-Vertical Marketing Systems; Horizontal Marketing Systems; Multichannel Marketing Systems; Channel Conflict and Management. Distribution System and Logistics: Physical Distribution System - Decision Areas; Different Modes of Transport in India; Their Characteristics;

Logistics Introduction - Functional Areas of Logistics; Logistics Integration for Customer Satisfaction; Distribution costs; Control and Customer Service; Supply Chain Management (SCM); Integration of Sales and Distribution Strategy; Case Studies

5. SERVICE MARKETING:
Introduction to Service Marketing: Growing Importance of Services Sector; Meaning and Nature of Services; Classification of Services and Marketing Implications; Services Marketing Process. Understanding Customers buying Considerations and Behavior; Customer Expectations and Perceptions; Defining and Measuring Service Quality (Serv equal and Serve pref); GAPs Model; Defining and Measuring Customer Satisfaction, Service Recovery. Services Marketing Mix: Services Design and Development; Service Blueprinting; Service Process; Physical Evidence and Service scape; Pricing of services; Services Distribution Management; Managing the Integrated Services Communication Mix; Managing Service Personnel; Employee and Customer Role in Service Delivery. Marketing Application in Select Service Industries: Hospitality Services, Tourism Services, Banking Services; Health and Insurance Services.

6. ADVERTISING AND BRAND MANAGEMENT:

Role of Integrated Marketing Communication in the Marketing Programme; Process of Marketing Communication; Definition and Scope of Advertising Management; Determination of Target Audience, Advertising and Consumer Behavior; Setting Advertising Objectives, DAGMAR; Determining Advertising Budgets; Advertising Planning and Strategy, Creative Strategy Development and Implementation. Media Planning: Setting Media Objectives; Developing Media Strategies, Evaluation of Different Media and Media Selection; Media Buying; Measuring Advertising Effectiveness; The Organization for Advertising; Social, Ethical and Legal Aspect of Advertising. Brand-concept: Nature and Importance of Brand; Brand vs. Generics, Brand Life Cycle, Brand Name and Brand Management; Brand Identity: Conceiving Planning and Executing (Aaker Model), Brand Loyalty, Measures of Loyalty; Brand Equity: Concepts and Measures of Brand Equity-Cost, Price and Consumer Based Methods; Sustaining Brand Equity; Brand Personality: Definition of Brand Personality, Measures of Personality, Formulation of Brand Personality; Brand Image Vs Brand Personality. Brand Positioning: Concepts and Definitions, Repositioning, Celebrity Endorsement, Brand Extension; Differential Advantage: Strategies for Competitive Advantage, Brand Pyramid; Branding in different sectors; Role of Information in Brand Management; Role of e-communities in Brand Management.

7.

INTERNATIONAL MARKETING:

International Marketing: Meaning, Nature and Importance; International Marketing Orientation: E.P.R.G. Approach: An overview of the International Marketing Management Process; International Marketing Environment. International Market Segmentation and Positioning; Screening and Selection of Markets; International Market Entry Strategies: Exporting, Licensing, Contract Manufacturing, Joint Venture M & A, Setting-up of Wholly Owned Subsidiaries Abroad, Strategic Alliances. International Product and Pricing Strategies: Product Designing; Product Standardization Vs. Adaptation; Managing Product Line, International Trade Product: Life Cycle, New Product Development; Pricing for International Markets: Factors Affecting International Price Determination; Price Quotations and Terms of Sale. Managing International Distribution and Promotion: Distribution Channel Strategy-International Distribution, Channels, their Roles and Functions; Selection and Management of Overseas Agents; International Distribution Logistics; planning for trade Fairs and Exhibitions; International Promotion Mix- Advertising and other Modes of Communication. Emerging Trends in International Marketing; Regionalism v/s Multilaterism; Trade Blocks; Important Grouping in the World; Legal Dimensions in International Marketing (Role of WTO); Marketing Research for Identifying Opportunities in International Markets.

8.

RURAL AND SOCIAL MARKETING:

Rural Marketing Introduction: Definition; Myths and Reality of Rural markets; Characteristics of Rural people; Rural market Environment; Rural Infrastructure; Problems of Rural Marketing as regards Product Positioning; Distributions; Language; Media; Transport etc. Challenges for Rural marketing. Rural Marketing Strategies: Rural Market Segmentation; Product Strategies; Pricing Strategies; Promotion Strategies; Distributor Strategies; Rural Marketing Research; Role of IT in Rural Marketing (e-Chaupals etc.) with few case studies; Marketing of Rural and Cottage Industry Products. Future of Rural Marketing in India. Foundation of Social Marketing: Definition; Nature and Scope; Social Marketing Challenges; Conceptual Frame Work of Social Marketing; Need for Social Marketing. Social Marketing Strategies and Applications: Social Markets Segmentation; Product Strategies; Marketing Mix; Pricing Strategies; Promoter Strategies: Role of Govt, and NGO's in Social Marketing; Social Marketing; Applied in Family Planning; Medicare; Small Savings; AIDS Prevention.

9.

RETAIL MANAGEMENT:

Definition, importance and scope of Retailing; Evolution of Retail Competition,- The Wheel of Retailing, the Accordion, the Retail Life Cycle; Emerging Trends in Retailing; The Retail Scenario in India; Retail Formats. Information Gathering in Retailing; Retail Strategic Planning and Operation Management; Retail Financial Strategy; Target Market Selection and Retail Location; Store Design and Layout; Visual Merchandising and Displays. Merchandise Planning, Buying and Handling; Merchandise Pricing; Retail Communication Mix; Promotional Strategy; Retail Human Resources Management; Customer Service, the GAPs Model, Customer Relationship Management. Retail Management Information Systems; Retail Audits; Online Retailing; Global Retailing; Legal and Ethical Issues in Retailing.