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Strategic Alternatives For Declining Industries
Strategic Alternatives For Declining Industries
Declining Industry
An industry where growth is either negative or is not growing at the broader rate of economic growth. Reasons:
Evaporating consumer demands Depletion of natural resources Emergent of substitutes
Niche
Identify market segment for stable demand
Harvest
Optimize cash-flow Reducing number of models Curtailing new investments
Quick Divestment
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