PEST Analysis of Denmark Country

Pankaj Chirmade Roll No: 06. MBA SIOM Pune. Date: 20/1/2012

Politics of Denmark and Government of Denmark:

Denmark is a constitutional monarchy. The current and reigning monarch is Queen Margrethe II. Prime Minister of Denmark : Helle Thorning-Schmidt.

Establishing a business in Denmark:

1. Quick, informal and cost-efficient establishment procedures. 2. Online registration of new companies means youre ready to do business within a few hours. 3. It is tax efficient to establish your business in Denmark compared to other Nordic countries (Finland, Iceland, Norway and Sweden). 4. Flexible language requirements for registration of corporate documents. 5. Corruption in Denmark is very less. 6. Labor regulations are very much flexible.

GDP (010): $310.3 billion (current prices and exchange rates; source: Government of Denmark). Per capita GDP (2010): $58,500. Annual growth rate (2010): 2.1%. Currency: Danish krone (DKK) , 1USD( $ ) = 5.76 DKK Agriculture, fisheries, and extractive industries (4.5% of GDP, 2010):
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Products--meat, milk, grains, seeds, hides, fur skin, fish and shellfish. Types--industrial and construction equipment, food processing, electronics, chemicals, pharmaceuticals, furniture, textiles, windmills, and ships.

Industry (19.1% of GDP, 2010):

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Natural resources: North Sea--oil and gas, fish. Greenland--fish and shrimp, potential for hydrocarbons and minerals, including zinc, lead, molybdenum, uranium, gold, platinum.

Trade, industry and exports:

Exports Export goods $96.744 billion (2010) machinery and instruments, meat and meat products, dairy products, fish, pharmaceuticals, furniture, windmills, mink and fox skin, salt, $84.409 billion (2010) machinery and equipment, raw materials and semi manufactures for industry, chemicals, grain and foodstuffs, consumer goods

Imports Import goods

Exports -Germany 16.8%, Sweden 13.3%, U.K. 7.8%, U.S. 6.6%, Norway 6.3%, Holland 4.4%. Imports -Germany 20.8%, Sweden 13.3%, Holland 7.1%, U.K. 6.0%, China 7.6%, Norway 3.9%, U.S. 3.2%.

Danish Culture Overview

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Official name Kingdom of Denmark Official Languages Danish, Faroese, Greenlandic, German
note: English is the predominant second language

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Currency Danish krone (DKK) Capital City Copenhagen Population 5.5 million

Age structure: 0-14 years: 17.6% 15-64 years: 65.3% 65 years and over: 17.1%
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Literacy--99%

Danish Culture Overview

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Danish cuisine Fish , Chicken , Meat, Beef, Sandwiches

Cycling - 36% of all citizens commuting

to work, school or university by bicycle.

Fine Arts Painting, Literature, Architecture, Photography. Performing Arts Music, Cinema, Theatre.

Electricity:
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Most electricity is produced from coal, but Denmark also has a record high share of wind power in the electricity mix.

Heat Energy:
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Heat supply in major areas (Hospitals, Industries, Houses)

Internet Users:

The number of internet users per 1,000 inhabitants is around 825 which is highest in Europe.

Thank you.