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    Analyticsforinsurance Marketelligent 100928022007 Phpapp01

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    Poulami Santra
    Marketelligent provides analytic services to help insurance companies make better business decisions. They offer expertise in risk assessment, pricing, portfolio management, marketing optimization, customer segmentation, lifetime value analysis, policy renewals, claims analysis, and fraud detection. Analytics can improve underwriting profitability, acquire the right customers, maximize revenues from existing customers, and improve claims servicing. Customer segmentation is key to better targeting and can increase returns on marketing investments by up to 50%.

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    Analyticsforinsurance Marketelligent 100928022007 Phpapp01

    Uploaded by

    Poulami Santra
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    Marketelligent provides analytic services to help insurance companies make better business decisions. They offer expertise in risk assessment, pricing, portfolio management, marketing optimization, customer segmentation, lifetime value analysis, policy renewals, claims analysis, and fraud detection. Analytics can improve underwriting profitability, acquire the right customers, maximize revenues from existing customers, and improve claims servicing. Customer segmentation is key to better targeting and can increase returns on marketing investments by up to 50%.

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    Marketelligent provides analytic services to help insurance companies make better business decisions. They offer expertise in risk assessment, pricing, portfolio management, marketing optimization, customer segmentation, lifetime value analysis, policy renewals, claims analysis, and fraud detection. Analytics can improve underwriting profitability, acquire the right customers, maximize revenues from existing customers, and improve claims servicing. Customer segmentation is key to better targeting and can increase returns on marketing investments by up to 50%.

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    9 views2 pages

    Analyticsforinsurance Marketelligent 100928022007 Phpapp01

    Uploaded by

    Poulami Santra
    Marketelligent provides analytic services to help insurance companies make better business decisions. They offer expertise in risk assessment, pricing, portfolio management, marketing optimization, customer segmentation, lifetime value analysis, policy renewals, claims analysis, and fraud detection. Analytics can improve underwriting profitability, acquire the right customers, maximize revenues from existing customers, and improve claims servicing. Customer segmentation is key to better targeting and can increase returns on marketing investments by up to 50%.

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    ANALYTICS IN INSURANCE

    Marketelligent is in the business of providing analytic services that help you make smarter business decisions. With deep expertise in Risk and Marketing across the Insurance Industry both Property & Casualty, and Life & Health, we offer an affordable global delivery model leveraging the best of domain expertise and analytic capabilities.

    Profitable Underwriting

    - Risk Assessment & Pricing - Premium Analysis - Portfolio Risk


    Management - Loss Analysis

    Acquiring the right Customers - Channel Economics &


    Effectiveness

    - Geo Optimization - Marketing $ Optimization

    Maximize Revenues from Existing Customers


    - Customer Lifetime Value - Cross-sell / Up-sell - Customer Attrition - Policy Lapsation - Collections

    Claims Servicing
    - Claims Estimation
    Analysis - Fraudulent Claims

    Analytics drive key decisions across an Insurance Business

    CUSTOMER SEGMENTATION
    Better segmentation & targeting can improve Return on Marketing Investments by upto 50%

    Segmentation is the foundation for all analytics. Typical parameters for Customer Segments are: Value of the Customer present / life time Nature of transactions recency, frequency, value No of products used Demographic profile age, occupation, income Segmentation is used for sharper targeting of activities like : Campaign management Loyalty programmes Cross Sell / Up Sell

    LEVERAGING ANALYTICS FOR THE INSURANCE INDUSTRY


    CUSTOMER LIFE TIME VALUE (CLV)
    Know how much each Customer is worth so that you can target optimally
    Known from existing P&Ls Monthly Expenses Net Margin Monthly Revenues Customer Lifespan Predict monthly Revenues Accumulated Margin Predict Response Rates Acquisition Costs Customer Lifetime Value Policy Reinstatement Scorecard

    MAXIMIZE POLICY RENEWALS


    Policy renewal rates can go up by 20% by using Predictive Analytics

    Required Effort (Efforts required to collect dues)

    Predict Customer Attrition

    Premium Value

    Our Clients -

    CONTACT
    ASHLEY MARKETELLIGENT PVT. LTD.
    +91 80 2664 2802 (India) 1-408-834-8822 (USA)

    www.marketelligent.com

    #1251, 32 G Cross, Jayanagar 4th T Block, Bangalore 560 041, INDIA info@marketelligent.com

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