PREFACE

The Indian Insurance Industry is broadly segmented into public and private insurance companies. Before year 2000, only public sector insurance companies were allowed to do business in India. But after year 2000, insurance sector was thrown open for private insurance companies as well. But, as of now there now around 12 private life insurance companies and around 9 private non-life insurance companies doing business in India. This report is prepared with an aim to provide an overview of present Indian insurance Industry. Also with LIC, heading the public life insurance companies and ICICI Prudential heading the private Life Insurance players, this report provides A Comparative Analysis of LICS New Jeevan Suraksha-I vs. ICICIS Forever Life Policy. Based on this report, the prospecting insurance custome.rs would get help in choosing the right insurance products for themselves.

ACKNOWLEDGEMENT
There is always a sense of gratitude which one express to other for the helpful so needy services they are render during all phases of life. I would like to express my gratitude towards all those who have been helpful to me in getting this mighty task of training to a successful end. I would also like to be thankful to Mr Deepak Gupta (Unit Manager, ICICI Prudential Life Insurance), who has given me the right way to prepare my project report. I would take this opportunity to thank all my teachers for their helps and suggestions during the course of project work.

Shradha Manyal BBA(B&I) 05719301809

TABLE OF CONTENTS
Page no. Chapter-1 Introduction
1.1 Introduction 1.2 Overview of the Organisation 1.2.1 ICICI 1.2.2 LIC 1.3 Objectives of Study 1.4 Research Methodology 1-20 2 11 16 17 18 19 21-48 22 38 45 45 47 49-56 50 53 55 56

Chapter-2 ICICI Prudential

2.1 Profile of the Organisation 2.2 Products of ICICI 2.3 Problems of the Organization 2.4 Competition Information 2.5 S.W.O.T. Analysis of the Organization

Chapter-3 LIC
3.1 Profile of the Organisation 3.2 Products of LIC 3.3 Problems of the Organisation 3.4. S.W.O.T. Analysis of the Organisation

Chapter-4 LICS New Jeevan Suraksha vs. ICICIS Forever Life Policy Chapter-5 Data Analysis Chapter-6 Findings Chapter-7 Conclusion Chapter-8 Limitations Chapter-9 Recommendations Bibliography Annexure

57-62 63-67 68-69 70-71 72-73 74-75