P.O. Box 3220, Station C Ottawa, Ontario K1Y 1E4 Tel.

: (613) 288-6000

Case postale 3220, Succursale C Ottawa (Ontario) K1Y 1E4 Tel.: (613) 288-6000

Canadian Broadcasting Corporation Socit Radio-Canada

February 9, 2012 Reilly Yeo Managing Director, OpenMedia.ca Jamie Biggar Executive Director, LeadNow.ca Dear Reilly and Jamie, Thanks for your letter of January 31 to Hubert T. Lacroix. Hubert has asked me to reply. I have read over your material, had a look at the progress you are making in your campaign and want to congratulate you on your initiative. As you no doubt know, its basic theme of reimagining, not just CBC as a broadcaster, but the engaged relationship CBC might have with Canadians individually and collectively, and CBCs potential as a public space for Canadians to interact with each other and their content (stories, music, democracy, personal experience), aligns perfectly with the five year plan, Strategy 2015; Everyone, Every Way, that we announced last February. Exploring how new media (in its broadest sense) can bring that renewed relationship to life is going to be important to our success. Already in your first weeks of calling for contributions you can see that expectations vary widely, there are lots of things we could and even should do, but there is also a need to distil and focus our efforts to have impact. And then there is, of course, the thorny question of financing what we decide to do. But that is a question for another day. Whatever concrete ideas may come out of this process, the process itself is valuable in that it brings Canadians to think about what they want from their public broadcaster and, in a sense, from their society. We will continue to keep an eye out for the insights that pop out of your idea factory and look forward to reading the final report. Yours sincerely,

W. B. Chambers Vice-President, Brand, Communications and Corporate Affairs CBC/Radio-Canada

cc. Hubert T. Lacroix, President and CEO, CBC/Radio-Canada