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BRM Project Work
BRM Project Work
BRM Project Work
Introduction
tel
Networks Pvt.Ltd
We had coonducted a survey on the market viability of the different networks used all over India on the behalf of Stel telecom network pvt. Ltd.As our company is launching a new newtwork focusing on the satisfaction level of the customer, keeping on eye the consumers overall wants from a network we had reached to different group of customers and taken their views as well as complements on the use of different network services.
Research Objective
Our objectives were, to find out the different networks working in the market and the followings are the research objective What are their facilities? What are their tariffs? What are their Price cut plans? How can we design to facilitate our customers? Are toe customers fully satisfied with the prevailing network or any complain?
Targeted Group
We focused on the result oriented category. they are, College students Official persons Faculties
Preparation of questionnaire
After motivation we presented the prepared following questionnaire. Demographic profile.
Questionnaire(multiple choice,descriptive,explanatory)
Methods Followed
we have followed the following stastistical method to conduct our survey. Simple Random Sampling Multiple Choices. Descriptive Methods. Regression
OFFERS
3G sim
Recommendation
After completion of our survey we suggested to our company to meet the requirement of customer to reach their satisfaction level at a minimum cost.
No. Of users(%)
60 40 23 52 45 48 61
CUSTOMERS DEMAND 3G facility multiple use of sim services offered message package rigid registration norms power plus Gprs facilityscheme Price/sec International connectivity Having more memory capacity
No(%) 14 22 52 27
Neutral 9 12 32 6