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Parle G New
Parle G New
PARLE-g
By:Ambrish bharti
About Parle G
Launched in 1993. Largest Selling biscuit in the world in terms of volume. It has 70% market share in India in the glucose biscuit category. Parle G contributes more than 50 per cent of the company's turnover . 14 manufacturing units across India.
Target Customers
Video
BCG Matrix
Strengths:1. Quality
Hygiene is our top priority. Use polypropylene papers for packaging for freshness. We maintain similar quality through out the globe. Parle has initiated the process of getting ISO 9000 certification.
2. Price
Lowest price in the industry. Cost cutting through backward integration. Mass production.
3. Health
It is nutritious . Made from wheat flour. 100 gram gives 450 calories.
Benefits to Wal-Mart
India has a biscuit market of 11,000 crore. Market growth rate is about 17%. The large volume sale of parle g can give wal-mart a big profit margin. This will create a brand image for walmart with Worlds largest selling biscuit in worlds biggest retail chain
Contd: This will help wal-mart in penetrating sub-urban cities of India. This will increase footfall in the walmart stores.