CUSTOMER AT A TIME GROUP A BIIB(DIV B) MADE BY: SARANSH SHARMA: IB1109251 WAHSIMRAN SINGH GILL: IB1109262 RAHUL KUMAR

SINGH: IB1109245 SHUBHAM V.S BUNDELA: IB1109258

LEARNING FROM THOMSON FINANCIAL:TRANSFORMING STRATEGY..

This case helps in understanding the customer deeply and importance of services . It is not appropriate to take decision on the basis of choice of people who ultimately purchase from you but its equally important to know the perspective of consumer of your service or product.

LEARNINGS
For transformation one of the important thing is to understand the consumers behaviour who are using our products.This is not a simple process to be executed,instead it requires a tedious,long run and systematic process as followed in this caseTRANSFORMING STRATEGY.
1. 2. 3.

Provide users with the products that is valuable for them. Figure out the potential market Understand customer needs and objective.

For effectively implementing these steps various strategies are implemented . 3 minute strategy Fort end strategy Cluster analysis Continuous innovation and feed back system Company undergone with various learning process for their employees so that they can easily understand all these strategies and thus can implement it effectively and efficiently.

ABRIDGEMENT
Identify the customer and consumer. Training for employees. Satisfy them by product as well as price factor. Identify the needs of the customers. Proper Market Segmentation and Targeting

Use various analysis to execute your process perfectly. Factor analysis Cluster analysis Provide different services to different cluster for Maximum satisfaction. think more , think faster ,act wisely than your competitor