Scribd Logo
Upload

Welcome to Scribd!

  • BDMM 4336 Assignment #2: Social Media Audit

    Uploaded by

    Andrea Genevieve Michnik
    754 views3 pages
    This document outlines the steps for a social media audit assignment. Students are instructed to: 1) Choose a non-profit organization to analyze. 2) Listen to at least 4 of the organization's social media platforms for 48 hours. 3) Use free social media monitoring tools to track findings such as sentiment, number of updates, and dates/times. 4) Record findings in a provided chart. 5) Include sentiment categories of positive, negative, neutral. 6) Write a 2-page analysis of the findings, addressing background on the non-profit, length of social media use, platform choices, lessons learned, conclusions, and recommendations for the Executive Director.

    Original Description:

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document outlines the steps for a social media audit assignment. Students are instructed to: 1) Choose a non-profit organization to analyze. 2) Listen to at least 4 of the organization's social media platforms for 48 hours. 3) Use free social media monitoring tools to track findings such as sentiment, number of updates, and dates/times. 4) Record findings in a provided chart. 5) Include sentiment categories of positive, negative, neutral. 6) Write a 2-page analysis of the findings, addressing background on the non-profit, length of social media use, platform choices, lessons learned, conclusions, and recommendations for the Executive Director.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    754 views3 pages

    BDMM 4336 Assignment #2: Social Media Audit

    Uploaded by

    Andrea Genevieve Michnik
    This document outlines the steps for a social media audit assignment. Students are instructed to: 1) Choose a non-profit organization to analyze. 2) Listen to at least 4 of the organization's social media platforms for 48 hours. 3) Use free social media monitoring tools to track findings such as sentiment, number of updates, and dates/times. 4) Record findings in a provided chart. 5) Include sentiment categories of positive, negative, neutral. 6) Write a 2-page analysis of the findings, addressing background on the non-profit, length of social media use, platform choices, lessons learned, conclusions, and recommendations for the Executive Director.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 3

    Assignment #2 2012 Social Media Audit Step Step Step Step

    BDMM 4336 Spring

    1: Choose a non-profit organization 2: Start to LISTEN use at least 4 platforms out of this list: Twitter Facebook Vimeo YouTube LinkedIn Tumblr Blogs Foursquare Google+ Pinterest 3: Use free social monitoring tools to listen for 48 hours. 4: Track your findings this chart:

    Search Term

    Platfor m

    Source

    Tool

    Livestrong Twitter Foundation

    @Livestro ng

    Twitter

    Total Sentim number ent of Update s 5 2 positive 3 neutral

    Date/Tim e

    2/22 8:14, 10:04, 10:06, 11:18, 12:12 2/22 1:58, 1:18, 12:58, 11:52, 11:43, 11:31 2/22 6:16

    Livestrong Twitter Foundation

    @rayrat17 Monitter 47@larry mei, @darinar mstrong Livestrong Fans Facebook Wall Facebook Wall

    6 Respons es (3 RTs)

    1 neutral 1 positive 1 negative 1 positive 20 positive 6 neutral 3 unrelate d/spam

    Livestrong Foundation Livestrong Foundation

    Faceboo k Faceboo k

    1 29 4 links 17 likes 97 shares 107 respons es 7 photos 1 video

    Step 5: Be sure to include sentiment, positive, negative, neutral Step 6: Write a 2 page double spaced, analysis of your findings over 48 hours. Some questions to think about: What is the background of your non-profit? How long have they been using social media tools? (Approximate) Why you choose social media platforms? What was the length of monitor including dates and times? What did you learn about the org from these online conversations? What did you discover? What are your conclusions based on listening?

    What would you tell the Executive Director of this non-profit for future recommendations?

    You might also like