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MARKETING AND SELLING OF PCTAB

16 th largest mobile phone operator with 144 million subscribers. Ranks in the top 5 telecommunication companies. Company has five segmentswireless, broadband, global, investment and customer care activities and direct to home activities.

Bharati Airtel MTNL TATA communications limited. Spice communication limited.

Promotion and marketing of PC-TAB in Corporates. Giving demonstration of PC-TAB in Corporates. Generating leads by telecalling and fixing up appointments for the same. Worked with corporate wireless group.

Android 2.3 OS 7 inch multitouch screen 9 hrs battery life,300 hrs standby time. Wi-Fi hotspot. Calling facility. Superior IT network. 32 GB external memory

Free data usage/month Reliance 3G TAB price Regular rental for 12 months Discounted rental Combo price for a year Your savings

1GB 12,999 7788 4500 17499 3288

2GB 12,999 8988 5500 18499 3488

5GB 12,999 14388 7000 19999 7388

Learnt how to approach corporates for demonstration. Gained more confidence in presenting thoughts and ideas. Sold 5 tablets.

Convincing customers to buy PC-TAB was tough. Reliance brand image created another problem. Many other cheaper tablets were available in the market. Manufactured by Chinese company-ZTE.

Product specifications has to be improved. Reliance should focus on after sale services. Improve the brand image in the market. Customer satisfaction should be increased. HR policies should be improvised for retaining the employees.

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