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H?IH;#J "%&$%ก!'( 2544
$  !C
H?IH
<ก;ก !C Zm F?n&กC"%&$ 2548
Douglas, Evan J. Managerial Economics: Theory, Practice and Problems. 2nd Edition: Prentice-
Hall, 1983.
Hirschey, M. Economics for Managers. Thomson South-Western, 2006.
Salvatore, D. Managerial Economics in a Global Economy. 5th Edition: Thomson South-Western,
2004.
http://www.eco.nm.ru/consumer_choice.htm
http://lpn.nfe.go.th/web_lpn8/index.htm
http://en.wikipedia.org/wiki/Supply_and_demand
http://en.wikipedia.org/wiki/Price_elasticity_of_demand
http://en.wikipedia.org/wiki/Income_elasticity_of_demand
http://en.wikipedia.org/wiki/Cross_elasticity_of_demand
http://msci.chandra.ac.th/econ/Elasticity.ppt
http://econ.tu.ac.th/archan/SUPACHAI/ec210_2_46/presentC3.ppt

14