Professional Documents
Culture Documents
Importance of Marketing
Importance of Marketing
Overview !!
.Globally .Domestically .Organization .Personally
Globally
1 Foreign firms enter in U.S. market to 1970s to 1980s 2 International competitors and trade agreement 3 U.S firms are looking abroad 4 We live in global economy
Example : MacDonald's open in China 1990 but now in 2008 more then 1000 franchise open in china
Domestically
1 Mass customization 2 How many employs connected with marketing activities ? Example : Retailing , Wholesaling, Transporting , etc 3 What is utility ?
Organizationally
1 Long term and short term plans 2 World first service economy Example : FedEx ,Southwest air lines , 3 Non profit marketers needed effective marketing programs
Personally
1 Best way of Marketing Example: Advertisement, articles on internet , etc 2 How to promote the product in domestic level