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    Bauer Media would be the best company to distribute the author's new country music magazine because they have experience publishing various music magazines in the UK market, including Empire, Mojo, Kerrang and Q. While IPC Media also publishes music magazines like NME and Uncut, Bauer Media has published more music titles and would therefore be able to better promote a new country music magazine and help it find an audience in the British market, where there is currently no such magazine.

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    Bauer Media would be the best company to distribute the author's new country music magazine because they have experience publishing various music magazines in the UK market, including Empire, Mojo, Kerrang and Q. While IPC Media also publishes music magazines like NME and Uncut, Bauer Media has published more music titles and would therefore be able to better promote a new country music magazine and help it find an audience in the British market, where there is currently no such magazine.

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    37 views1 page

    Question 3

    Uploaded by

    fordn1
    Bauer Media would be the best company to distribute the author's new country music magazine because they have experience publishing various music magazines in the UK market, including Empire, Mojo, Kerrang and Q. While IPC Media also publishes music magazines like NME and Uncut, Bauer Media has published more music titles and would therefore be able to better promote a new country music magazine and help it find an audience in the British market, where there is currently no such magazine.

    Copyright:

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    Whatkindofmediainstitutionmight distributeyourmediaproductandwhy?

    IPCMediamaydistributemymagazinebecausethey havealreadypublishedsuccessfulmusicmagazines suchasNMEandUncutandsimilarlyhavealong historywithinmagazinepublishingespeciallyinniche http://www.ipcmedia. magazinessuchasfishingandsport.Thiscan com/ thereforebeidealformymusicmagazinewhichis notonlynicheduetoitbeingaspecifichobby howeveralsobecausecountrymusicisaveryspecific genre.BauerMediahoweverwoulddistributemy magazinemoreperhapssincetheyhavepublished moremusicmagazinescomparedtoIPCMediasuch asEmpire,Mojo,KerrangandQthereforetheyhave moreexperiencewithinthemarketandtherefore couldgivemymagazinethepushitneeds.Similarly thereisagapintheBritishmarketforacountry musicmagazinethereforenotonlywoulditnotclash http://www.bauermed ia.co.uk/ withtheirothermusicmagazinesbutalsoitwouldbe greatforthemtoembraceanewgenrewithanew targetaudience.ThereforeIchosethemasthe companytodistributemymagazine.Ialsolookedat AmericanMediaIncastheypublishCountryWeekly andthereforehaveanideaaboutthisspecific markethoweverdecidedtogoforBauerasthey againpublishmoremusicmagazinesandsimilarlyare withintheEuropeanmarketwhereasAmerican http://www.americanm MediaInconlyhasmagazineswithintheUSwhich ediainc.com/ wouldnotworkformyBritishmagazinedueto difficultyindistributionandconsequentcost implications.

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