Pepsis presentation.

Presentation Transcript

1. Reality Agency Where dreams become areality... 2. Pepsi - Cola 3. The Start of Pepsi North Carolina in 1898By Caleb Bradham 4. Cont.. Advertising Pepsi-Cola started as Exhilarating, Invigorating, Aids Digestion 5. Pepsi Today The worlds fourth largest food and beverage company Is a $29 billion company More than 150,000 employees 6. Pepsis competition Coca Cola and it created the the cola wars in the 1960s 7. Cultural consideration Promotional message Planning approaches for Pepsi- Cola International Campaigns: Organization Media strategy 8. 1- Organization Pepsi uses centrally conceived campaigns Hire local talents (Think locally, act globally) Ex: Sea of Stars movie Standardization and Customization Historical coordination plan Ex: Fadi Il Khatib 9. 2- Media Strategy Advertise through Televisions Massive Billboards Sponsor events Ex: Basketball tournaments 10. 3- Cultural considerations Pepsi defeats the cultural barriers Ex: sell products in different languages Researching a countrys characteristics Ex: surveys and interviews Adapt to changes of the culture Ex: inventing Diet Pepsi and Pepsi Max 11. 4- Promotional message Regulations take place Ex: nudity is not accepted in the UAE. Message shows that Pepsi is reliable and would fulfill ones desires when thirsty 12. And our new ad is... 13. QUIZ TIME!!

14. What is the ingredients of Pepsi? 15. Mention any type of Organization that Pepsi can follow. 16. What is the name of our Agency? 17. What is the rank of Pepsi in beverage and food industry? 18. Name any of the cultural aspects that Pepsi considered. 19. What do you think Pepsi can do to have more effective campaigns? 20. Thank you for listening and participatingAnyQuestions??