SUSTAINABLE TAKE-OUT PACKAGE DESIGN

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PART 1

RESEARCH & PROCESS

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THE PROBLEM
Existing Noodles and Company packaging is not environmentally sustainable. In the modern greenconscious world, this is bad for the earth and bad for business.

BIODEGRADABLE

RECYCLABLE*

COLLAPSIBLE

SUSTAINABLE

*Type 5 and 6 plastic not recyclable in most areas

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FINDINGS

PROS: nice bowl shape sturdy holds in liquids size convenient for employees

CONS: not environmentally friendly stacks poorly lacks color branding not immediately apparent

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EXISTING BRANDING
Noodles and Company offers three varieties of fresh noodly dishes: Asian, Mediterranean, and American.

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INSPIRATION

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SKETCHING / CONCEPTING

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MOCKUP EXPLORATION

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PART 2

FINAL PACKAGE

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PART 2

SPECIFICATIONS

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THE DIELINE
BOWL:
DIELINE SCORE LINE GLUE FRONT GLUE BACK AQUEOUS COATING UTENSILS

LID:

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PRESS SHEET LAYOUT

Press sheets in Mohawk Beckett Expression Radiance, a line of paper produced by non-polluting, windgenerated energy.

BOWL:

130lb Cover - 26x40

LID:
80lb Cover - 35x23

Extra space on press sheet can be used for menu, table display ad, extra bowl, etc.

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GRAPHICS

LID:

CHOOSE YOUR TOOL

CONS { hand cramp potential }

PROS { refined, smart, sexy }

THE STICKS

CONS { wont impress the ladies }

PROS { practical, easy, can stab }

THE FORK

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CHOOSE YOUR TOOL

GRAPHICS

BOWL:

CONS { hand cramp potential }

PROS { refined, smart, sexy }

THE STICKS

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CONS { wont impress the ladies }

PROS { practical, easy, can stab }

THE FORK

PRINT SPECS
SIZE Final Size: 9.172 width 2.72 height 5.125depth Flat Size Lid - 19.75x7.35 Bowl- 12.85x10.55 N/A PRINTING METHOD Offset Lithography INKS/COATINGS CMYK - FDA approved soy ink Aqueous coating inside of bowl to prevent soaking

Bleed

MATERIAL Lid Mohawk Beckett Expression (98) Radiance C80 35x23 press sheet Bowl Mohawk Beckett Expression (98) Radiance C130 26x40 press sheet

DIELINES & ADHESIVES Custom dieline including scores Non-solvent FDA approved adhesive

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PROBLEM: Noodles & Co. is a modern, fun, eatery, serving three varieties of noodly deliciousness. Unfortunately, their existing takeaway packaging is not environmentally sustainable, nor does it take advantage of the Noodles & Co. brand.

PROCESS: Sketching and physical mockups (abridged version).

NOT BIODEGRADABLE NOT RECYCLABLE NOT BRANDED NOT EXCITING

SOLUTION: An all new Noodle Box prominently featuring the company logo and colors with built-in utensils and constructed from wind-power produced Mohawk paper products. All components, including disposable wooden fork and chopsticks are biodegradable and derived from sustainable sources.

Top down cut away view showing internal structure utensil tabs and graphic details.

NOODLES & CO. TAKE-OUT BOX

PACKAGING SUSTAINABLE

Packaging to redesign existing brands take-away packaging with a focus on using environmentally sustainable materials.