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Mis Dell 1227965308312360 9
Mis Dell 1227965308312360 9
ROLL NO 6
Amit Kumar
Ashish Modani Tarun Shetty Anuj Pratap Singh S. Karthik
20
26 47 48 53
Dell at a Glance
Globally 2nd in computer hardware design, manufacturing and distribution with a market share of around 16%.(HP is 1st with 19%)
Direct relationship, most efficient path Low cost and best value Built to order Customized systems Superior, tailored service and support Highest quality and most relevant technology
With about 2,000 product transitions a year, the ability to reduce product time to market is critical.
90% supplies ordered online using integrated websites of supplier and Dell (B2B).
95% of suppliers situated very close to assembly plant hence coordination is easier. Dells factories have only 7 hrs worth of inventory for most items whereas industry wise it is around 10 days. 15 suppliers provide almost 85% of all supplies.
The G-2 architecture enables company to run best-ofbreed applications rather than only a single enterprise system.
RFID @ DELL
What is RFID
RFID stands for Radio Frequency Identification Devices. RFID is a 3 part technology consisting of: A reader A receiver with decoder A Transponder
RFID applications
At the shipping station, the RFID tag transfers data to the control PC. This control PC uses this information to print the appropriate label.
Benefits of RFID
Production stops have reduced dramatically. Labor can be allocated by minimizing repetitive activities.
Reduction of TCO
Dell aims to reduce TCO for its customers by improving its IT systems: To meet corporate objectives. Keep costs to a minimum. Reduce Complexity.
Preserve capital.
Reduce TCO
This helps: Store and retrieve critical information. Helps it scale easily and thus enabling it to accommodate any increase in storage system.
Reliability
A single database is run on a cluster of Dell servers running on Intel processors. This ensures that the minute a server is down, another server automatically comes up and takes over.
B2B @ DELL
1. "PunchOut" - authenticated access to the customer's catalog at Dell from the customer's Internet browser to facilitate shopping 2. Order Requisition - shopping cart data pulled back into the customer's ERP system and workflow processing 3. Electronic Purchase Order - sent back to Dell for automated order processing 4. PO Acknowledgement - response returned to customer
Catalog information exported to a spreadsheet or file and either sent to the customer directly for inclusion in their own system or moved to the EProcurement vendor's network to be utilized and accessed there.
Information can become outdated so regular updates required. Customer bears a large burden of catalog maintenance.
Dell Premier
Corporate customers account for almost 85% of revenue. Large corporate customers access Dell website called dell premier which is a customized version of dell.com. Access to product and service information tailored to a particular company. Can order PCs directly from a menu of configurations pre-approved by the company without going through normal purchasing channels or paperwork.
Premier sites can integrate with - Microsoft (Biztalk) Oracle, Peoplesoft , SAP ,etc .
The same configurations info helps Dell to make repeat business with customers by offering products specifically to them.
Dell e-learning
Need for training for continuous product development, while keeping a worldwide sales and service organization up to speed. Issues of quality, costs and no re-use Eedo's ForceTen chosen as the content development and delivery platform for e-learning programs Enabled Dell to own and control their content as well as the development process Higher quality training, cost reduction, re-use and translation facility. Result: Dell increases sales productivity by 20%, while reducing training development costs by 55%
Dell authentication
Challenge at hand: Integrate authentication and identity management for Microsoft Windows, UNIX, and Linux platforms Incorporate this into Microsoft Active Directory across the entire Dell infrastructure Solution: Vintela Authentication Services from Quest Software deployed with the help of Quest Professional Services
CRM @ DELL
CRM in Dell
Dell maintains special DB of its top 50 global customer. Maintains a Global Data Repository for all of its customer. Uses DB compiled by Dun & Bradstreet for 500 global companies for selectively targeting sales efforts . Real Time CRM When a customer calls in for placing order then customer service links directly to Dells Real Time inventory .
Depending on latest inventory data Dell can : Push Available inventory at lower cost. Promote latest/new products at higher cost. Provide add-on products with discounts .
30 Dell people take care of Boeings 140,000 Dell PCs forecasting future PC purchases, managing current inventory and securing needed service and support.
Acknolwdgements /Sources
Dell.com Cio.com Idc.com Wikipedia Google.com Quest.com I2.com CENTER FOR RESEARCH ON INFORMATION TECHNOLOGY AND ORGANIZATIONS University of California, Irvine. Businessweek.com http://www.intel.com/ebusiness/pdf/affiliates/i2-dell.pdf
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