Professional Documents
Culture Documents
Consumer Behaviour-Vals-Ii
Consumer Behaviour-Vals-Ii
Attitude
VALS
Segmentation
Change – JND
Images
Consumer Research
Himanshu Vaidya
Attitude
Attitude
Cognitive
Affective
Conative
VALS
Actualiser
Fullfilleds
Achiever
Struggler
Consumer Acceptance
Innovators
Early Majority
Late Majority
Laggards