4)

We are consumer focused and therefore we continuously improve the quality,

look, feel and image of our products and our organizational structures to match and exceed consumer expectations and to provide them with the highest value.

Mission Statement components Customers Products or services Markets Technology Concern for survival, growth, and profitability Philosophy Self concept Concern for public image Concern for employees

Yes / No No Yes No No No No No No No

Explanation

Improve the quality, look, feel and image of our products

5)

We are a global organization that is socially and environmentally responsible,

creative and financially rewarding for our employees and shareholders.

Mission Statement components Customers Products or services Markets Technology Concern for survival, growth, and profitability Philosophy Self concept Concern for public image Concern for employees

Yes / No No No Yes No No No No Yes Yes Global organization

Explanation

Environmentally responsible Financially rewarding for our employees and shareholders