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  • M&a Using Google - Lesson 1 - Distributed

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    Satya Monk
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    The document contains a quiz with 7 multiple choice questions about Google Adwords. The questions cover topics like search queries, Adwords ad formatting, the three R's of advertising, where ads appear on Google search results pages, the different parts of an Adwords ad, and whether Google accepts money for organic search placements or shows ads only on its own search results.

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    M&a Using Google - Lesson 1_distributed

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    The document contains a quiz with 7 multiple choice questions about Google Adwords. The questions cover topics like search queries, Adwords ad formatting, the three R's of advertising, where ads appear on Google search results pages, the different parts of an Adwords ad, and whether Google accepts money for organic search placements or shows ads only on its own search results.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    40 views2 pages

    M&a Using Google - Lesson 1 - Distributed

    Uploaded by

    Satya Monk
    The document contains a quiz with 7 multiple choice questions about Google Adwords. The questions cover topics like search queries, Adwords ad formatting, the three R's of advertising, where ads appear on Google search results pages, the different parts of an Adwords ad, and whether Google accepts money for organic search placements or shows ads only on its own search results.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
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    Quiz 1

    1. The keywords a user types into Googles search engine to find information on the Internet are referred to as a search _________. a. phrase b. result c. definition d. query e. engine 2. How many total lines are there in an AdWords text ad? a. 2 b. 3 c. 4 d. 5 e. it varies 3. Which is not one of the three Rs of advertising necessary for a successful ad campaign? a. Reach b. Rewards c. Relevance d. ROI 4. AdWords ads appear on Googles search results page under the heading __________. a. Sponsored Ads b. Sponsored Sites c. AdWords Ads d. Sponsored Links e. Sponsored AdWords

    21

    5. The last line of ad text in an AdWords ad is called the ______. a. Email address b. Destination address c. Display URL d. Heading URL e. Web address 6. Google accepts money for the placement of websites in organic search results a. True b. False 7. When you create a Google AdWords account, your ads will only be shown on Googles search results page. a. True b. False

    22 | Google Search Marketing: AdWords

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