Calimlim, Jaimalynn Marie R.

3COMMO1

Mr. W. Yudelmo Advertising Management

MANG INASAL
HISTORY
MANG INASAL Philippine's fastest growing barbeque fast food chain, serving chicken, pork barbeque and other Filipino favorites, was first established on December 12, 2003 in Iloilo City. Currently, there are 445 branches nationwide and with over 10,000 employees system wide. MANG INASAL is doing its share in alleviating the unemployment burden of the country. The presence of every MANG INASAL in a certain area provides not only employment but also opportunities to community members including suppliers of kalamansi, charcoal, banana leaves, vegetables, bamboo sticks, and other ingredients. It also indirectly gives income-generating activities to many. Mang Inasal is operating at the following areas: Bacolod, Iloilo, Roxas, Laguna, Bicutan, Metro Manila, Davao, Cagayan De Oro, Koronadal, Cavite, Cebu, Boracay, Baguio, Pangasinan, Tuguegarao, La Union, Pampanga, Bulacan, Mindoro, Agusan, Zamboanga, Ozamiz, Iligan, Surigao, General Santos, Pagadian, Batangas, Lucena, Naga City, Davao del Norte, Davao del Sur, Tagaytay, Palawan, Tacloban, Ilocos Sur and Tarlac. Mang Inasal is targeting to open 500 stores by 2012. FACTS

Mang Inasal, considered the fastest-growing fast-food chain in the country, has 303 branches nationwide as of October 18 with 24 company-owned branches and 279 franchised.

VISION To be the preferred quick service restaurant of every pinoy everywhere. MISSION

To consistently provide our customers a great pinoy dining experience.

PROS AND CONS PROS: Mang Inasal is one of the booming restaurant that caters a premium class of grilled chicken and unlimited rice that is very favorable to all the Pinoy who desires to satisfy their stomach. It is also appealing that Mang Inasal features a very Filipino style of advertising their product from the theme song, the setup and ambiance of the restaurant and of course the warm welcome of the employees to the customers. CONS; Because Mang Inasal is one of the booming restaturant in the present there are other restaurant emerge that comes to be one of the competitors of this restaurant like Chic Boy, Bacolod Inasal and others.