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Green Marketing
Green Marketing
Green Marketing
What is the definition of green marketing? And what is green marketing (sometimes known as environmental marketing)? We look at some definitions of green marketing and present our own take on this Green marketing, environmental marketing, sustainable and ecological marketing.... it comes by many names but is essentially the same practice.
green marketing
Definition
Promotional activities aimed at taking advantage of the changing consumer attitudes toward a brand. These changes are increasingly being influenced by a firm's policies and practices that affect the quality of the environment, and reflect the level of its concern for the community. Read more: http://www.businessdictionary.com/definition/greenmarketing.html#ixzz3qGUmeUKs