What is your age group?

(please tick)

18-25 26-35 36-45 46-55 56

What is your gender? (please tick)

Male Female

When was the last time you shopped at Salter & Sons? (please tick)

Within... 1 month 6 months 1 year

5 years+ Never

What did you purchase on your last visit? (if nothing leave blank)

Is there any reason you wouldn't shop at Salter & Sons?

Is there any reason you would shop at Salter & Sons?

Where would you go in order to purchase a suit? (please state below)

How convenient would you say the location of Salter & Sons was?

Very

Quite

Neutral

Not very

Not at all

What about Salter & Sons could be improved? (Tick as many as required)

Service could be faster/more efficient

Employees could be friendlier

Employees could be more helpful

Store needs to be more inviting

The location needs to change

Nothing

Other (please state below)

Cover Letter Date 11/02/2012 Dear Participant: We are a small undergraduate team working for Phoenix Uk ltd and studying at the University of Portsmouth. As part of a team project we are examining some of the reasons as to which companies fail. We are inviting you to participate in our research by

completing the attached questionnaire. The following questionnaire will require approximately 5-10 minutes to complete. There are no known risks in completing this questionnaire. No information collected will be used in order to directly create sales nor will it be disclosed to anyone for any purposes other than research. In order to ensure that all information remains confidential, please do not include your name on any of the forms provided. Copies of the questionnaire will be provided to both Phoenix Uk ltd and the University of Portsmouth. If you choose to participate in this project, please answer all questions as honestly as possible and return the completed questionnaires promptly. Participation is strictly voluntary and you may refuse to participate at any time. All data will be processed in accordance with the Data Protection Act (1998) and the Human Rights Act (1998). Thank you for taking the time to assist us in our research. The data collected will provide extremely useful to our Studies. If you require additional information as to how this information will be used or have please contact me at the email listed below. If you are not satisfied with the manner in which this study is being conducted, you may report to Phoenix Uk ltd Sincerely, (Phoenix Uk ltd PUTP team SuperUltimate) Email: UP614763@myport.ac.uk Email: Simon.Brookes@phoenixuk.co.uk