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  • Marketing Campaign Planning Smart Insights

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    Craicy May
    1K views2 pages
    This document provides a cost analysis for purchasing different types of media for marketing purposes. It lists the total costs for YouTube, Facebook, and LinkedIn ads based on cost per click and cost per opportunity. It also calculates the number of clicks, opportunities, and sales that could result from each media channel based on conversion rates. The document recommends setting realistic conversion rates and costs for each channel and varying the media mix to maximize effectiveness while minimizing costs.

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    This document provides a cost analysis for purchasing different types of media for marketing purposes. It lists the total costs for YouTube, Facebook, and LinkedIn ads based on cost per click and cost per opportunity. It also calculates the number of clicks, opportunities, and sales that could result from each media channel based on conversion rates. The document recommends setting realistic conversion rates and costs for each channel and varying the media mix to maximize effectiveness while minimizing costs.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xls, pdf, or txt
    1K views2 pages

    Marketing Campaign Planning Smart Insights

    Uploaded by

    Craicy May
    This document provides a cost analysis for purchasing different types of media for marketing purposes. It lists the total costs for YouTube, Facebook, and LinkedIn ads based on cost per click and cost per opportunity. It also calculates the number of clicks, opportunities, and sales that could result from each media channel based on conversion rates. The document recommends setting realistic conversion rates and costs for each channel and varying the media mix to maximize effectiveness while minimizing costs.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xls, pdf, or txt
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