A STUDY ON CATCHMENT ANALYSIS AND CONSUMER PREFERENCE AT WORLD OF TITAN, HOSUR.

NAME GENDER AGE EDUCATION MONTHLY INCOME

: : a) Male b) Female b) 18- 30 years c) PG c) 30 and above d) Others

: a) Below 18 years : a) HSC b) UG

: a) Less than 5,000 d) More than 20,000

b) 5,000-10,000

c) 10,000-20,000

1) Do you prefer watch for? a) Self b) Gift

2) Among the following watches, for which watch do you give more preference? a) Titan b) Fastrack c) Sonata

3) Why do you give more preference to above mentioned brand? a) Quality b) Design c) Price

4) How frequently do you purchase watches? a) Once in a long time b) Once in year c) When ever occasion comes up

5) Who influenced you more in your buying decision? a) Self b) Friends c) Family members

6) Since you have been making your purchase of watch from this showroom? a) Recently b) Frequently c) Past 5-10 years

7) According to you which one is suitable for youngsters? a) Titan b) Fastrack c) Sonata

8) Why do you prefer this showroom? a) Quality and design b) Wide range of varieties c) After sales services

9) From where did you get brand awareness of this showroom? a) Advertisement b) Word of mouth c) Pamphlets

10) Are you satisfied with the watch you buy? a) Very satisfied b) Satisfied c) Dis-satisfied

11) Are you satisfied with overall performance? a) Very satisfied b) satisfied c) Dis-satisfied

12) Does the ambience and services provided in the store affect your purchases? a) Very significant b) significantly c) not significantly

13) Before making any purchase of watch do you compare prices and designs of the same between the showroom and the local dealers? a) Always 14) b) sometimes c) Rarely

In what basis do you select the brand? a) Brand name b) Quality c) Price

15) Rate the variety and display system of the products? a) Good b) Average c) Poor

16) Rate the affordability of the products? a) Good b) Average c) Poor

17) Durability of the products? a) Good b) Average c) Poor

18) Will you recommend our products to others? a) Yes b) No

19) Any Suggestions please __________________________