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Ethics and Laws in Advertising in India
Ethics and Laws in Advertising in India
Ethics and Laws in Advertising in India
Ethics in Advertising
Is it ethical to advertise
cigarettes or to engage in alcohol advertising, which might persuade young people to start smoking and drinking? Advertising famous personalities, animals, human beings, social elements etc. in wrong manner
Ethics in Advertising
Many laws and regulations are put into force that determines what is permissible in advertising However, every issue is not controlled by rules Marketers are often faced with decisions regarding appropriateness of their actions, which are based on ethical considerations rather than what is within the law or industry guidelines Certain actions may be within the law but still unethical
Ethics in Advertising
Morality and Tastes: All ads are not morally acceptable and known for good taste Untruthful advertisements: Almost all ads are not cent percent true. Womanizing: Almost ninety percent of ads make use of women even if their presence is not needed. Advertising is mind pollutant: Too much advertising pollutes our mental environment.
Corrective Advertising
Corrective Advertising requires advertisers to rectify past deception by making suitable statements in future commercials The 1975 corrective advertising order against WarnerLamberts Listerine is a classic example Listerine has advertised for over fifty years that gargling with Listerine mouthwash helped prevent colds and sore throats by killing germs The order required them to include the statement, Listerine will not help prevent colds or sore throats or lessen their severity in $10 million of advertising, which was equal to the average annual Listerine expenditure during the prior ten- year period Listerine implemented the order by embedding the statement in a commercial featuring two couples, each with a husband finding himself having onion breath The corrective disclosure appeared mid- way in the thirty- second spot as follows: While Listerine will not help prevent colds or sore throats or lessen their severity, breath tests prove Listerine fights onion breath better than Scope(a rival
It is logical to think that if advertising adds value to products or services, it also adds cost and affects prices. This view is not totally correct. While some advertised products do cost more than the unadvertised products, the opposite is also true. Advertising may help lower the overall cost of a product more than enough to offset costs and keep the prices down because of economies of scale in production and by encouraging competition