Scribd Logo
Upload

Welcome to Scribd!

  • FMCG Sector

    Uploaded by

    Ratanpratap Singh
    10 views2 pages
    Soft drinks are fast-moving consumer goods (FMCGs) or consumer packaged goods that are sold quickly and at relatively low cost such as non-durable goods like soft drinks, toiletries, and grocery items. Though the profit on individual FMCG products is small, they generally sell in large quantities so the cumulative profit can be substantial. FMCGs have a short shelf life due to either high demand or rapid deterioration and include highly perishable goods like food items.

    Original Description:

    Original Title

    Fmcg Sector

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOC, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Soft drinks are fast-moving consumer goods (FMCGs) or consumer packaged goods that are sold quickly and at relatively low cost such as non-durable goods like soft drinks, toiletries, and grocery items. Though the profit on individual FMCG products is small, they generally sell in large quantities so the cumulative profit can be substantial. FMCGs have a short shelf life due to either high demand or rapid deterioration and include highly perishable goods like food items.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    10 views2 pages

    FMCG Sector

    Uploaded by

    Ratanpratap Singh
    Soft drinks are fast-moving consumer goods (FMCGs) or consumer packaged goods that are sold quickly and at relatively low cost such as non-durable goods like soft drinks, toiletries, and grocery items. Though the profit on individual FMCG products is small, they generally sell in large quantities so the cumulative profit can be substantial. FMCGs have a short shelf life due to either high demand or rapid deterioration and include highly perishable goods like food items.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 2

    Fast-moving consumer goods

    Soft drinks are FMCGs Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, and grocery items. Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be substantial.

    Contents
    [hide]

    1 Scope 2 References 3 See also 4 External links

    [edit] Scope
    The term FMCG refers to those retail goods that are generally replaced or fully used up over a short period of days, weeks, or months, and within one year. This contrasts with durable goods or major appliances such as kitchen appliances, which are generally replaced over a period of several years. FMCGs have a short shelf life, either as a result of high consumer demand or because the product deteriorates rapidly. Some FMCGs such as meat, fruits and vegetables, dairy products and baked goods are highly perishable. Other goods such as alcohol, toiletries, pre-packaged foods, soft drinks and cleaning products have high turnover rates. The following are the main characteristics of FMCGs:[1]

    From the consumers' perspective:

    Frequent purchase Low involvement (little or no effort to choose the item products with strong brand loyalty are exceptions to this rule) o Low price From the marketers' angle: o High volumes o Low contribution margins o Extensive distribution networks o High stock turnover
    o o

    [edit] References
    1. ^ a b Ramanuj Majumdar (2004). Product Management in India. PHI Learning. pp. 2628. ISBN 9788120312524. http://books.google.com/? id=ESJzaCJE3fQC&pg=PA26&dq=what+is+fmcg&q=what%20is%20fmcg. Retrieved 2010-06-19. 2. ^ Sean Brierley (2002). The advertising handbook By Sean Brierley (2, illustrated ed.). Routledge. p. 14. ISBN 9780415243919.

    [edit] See also


    Trade promotion management Category management Good (economics) Mass production Retailing Supermarket Consumerism The Story of Stuff Destination management company

    [edit] External links


    Retrieved from "http://en.wikipedia.org/w/index.php?title=Fastmoving_consumer_goods&oldid=471469742" View page ratings Rate this page

    You might also like