Book Summary of Development of Tourism and Travel Industry: An Indian Perspective

You might also like

Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1of 1

Book Summary of Development Of Tourism And Travel Industry: An Indian Perspective This work is an attempt in the collection of first

hand information from various areas of toruism Industry, draw from wide range of soruces, both Indian and foreign, as a highly useful study material, to provide the students of travel and Tourism management coruses all over the country as a broad band insight into the basis forms and content of toruism industry and the travel philosophy. About Author : Prem Nath Dhar has been associated with the travel and tourism business for over thirty years. He ahs worked with Travel corporation of India, Mumbai, Mercury travels and tradewings in facilitation, group touris, transport and airports. Contents : Tourism Industry in India: Problems and ProspectsTourism India and the WorldPolicy and prospects of toruism iNdustryWorld toruismTouriism policyTourism promotion state and regional perspectiveTourism traffic and facilitationTourism development cost benefit approachDevelopment and marketing strategiesAviation and airport in toruism developmentEcological dimensions of tourismTravel formalities and proceduresIndex

This is an attempt to study the management and marketing concept in the field of tourism with special reference to travel agency operations. This book delves into the evolution of organised travel culminating in modern tourism, as we know it today. And the role of passenger transport with special reference to air transport has also been covered. The development of sales network in the field of travel and tourism, with the requisite input of modern travel agency operations and marketing of travel, both by retail travel agents as well as tour operators, has become imperative with the phenomenal increase in international travel. With a quantum leap in travel agency business, the information on travel agency appointments and approvals as also IATA accreditation is of utmost importance. Since communication plays a vital part in travel and tourism industry, the book also explains how modern communications systems, with special reference to computer technology, have changed the concept of travel and tourism marketing. The main objective of this book is to provide valuable source material to graduate as well as postgraduate and management students of the institutions of travel and tourism, travel agencies, airlines and other engaged in the business of tourism.

You might also like