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  • A Presentation ON Marketing Strategy Formulation FOR Non Durable Consumer Product-Tea

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    Harsh Parmar
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    The document provides a marketing strategy presentation for a new tea product. It outlines key aspects of the strategy, including: 1) The target market which includes lower, middle, and higher classes. 2) The distribution channels which will go from manufacturer to wholesaler to retailer and then to consumer. 3) The product launch which will take place on April 7th, 2012 with a brand ambassador to introduce the tea. 4) Advertising through newspapers, billboards, radio, and company owned outlets.

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    Tea

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    The document provides a marketing strategy presentation for a new tea product. It outlines key aspects of the strategy, including: 1) The target market which includes lower, middle, and higher classes. 2) The distribution channels which will go from manufacturer to wholesaler to retailer and then to consumer. 3) The product launch which will take place on April 7th, 2012 with a brand ambassador to introduce the tea. 4) Advertising through newspapers, billboards, radio, and company owned outlets.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    30 views15 pages

    A Presentation ON Marketing Strategy Formulation FOR Non Durable Consumer Product-Tea

    Uploaded by

    Harsh Parmar
    The document provides a marketing strategy presentation for a new tea product. It outlines key aspects of the strategy, including: 1) The target market which includes lower, middle, and higher classes. 2) The distribution channels which will go from manufacturer to wholesaler to retailer and then to consumer. 3) The product launch which will take place on April 7th, 2012 with a brand ambassador to introduce the tea. 4) Advertising through newspapers, billboards, radio, and company owned outlets.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 15

    A PRESENTATION ON MARKETING STRATEGY FORMULATION FOR NON DURABLE CONSUMER PRODUCT-TEA

    Presented By: Parmar Harsh Mehta Anshuman Solanki Virendra Shah Vidhyut

    Our LOGO & Punchline

    Product Name : Tea Features Of our Products: The Customer For Tea Has A Varying Features Some Like Colour, Some Like Taste, Some Are Very Loyal To Established Brand, Some Are Running Behind Quality Parameter. Quality : We provide best quality Tea Which is better for peoples health. Duration: Best Before 1 Year from the date of packaging.

    Cost Factor/Pricing

    Our Objective : Maximum Current Profit. Method Of Pricing: Going Rate Pricing

    We Are Keeping In Mind Our Competitors Major And Minors Like Wagh Bakri, Tata, Brook Bond, C Somabhai, Titali Etc.

    Target Market

    Now Targeting Should Be Done That To Which Particular Group Of Consumers You Will Sell The Product Sharing Characteristics And Needs. We are Generally targeting the lower ,medium & higher class of people

    Distribution Channel
    Manufacturer Wholesaler
    Retailer

    Consumer

    Product Marketing/launching of Product

    Our main target is to do marketing of our tea through Rural areas and than focus on Urban areas. We will launch our product on 7th april,2012 At our Head office Ahmedabad with presence of our Brand Ambassador Mr. Karan Johar The film Producer.

    Advertisement

    We will do advertisement of our product through News Paper, Hordings,BIG F.M-98.3, We Will Start Our Own Outlets On The Places Such As Gujarat University, Mini Kankaria Lake (Naroda), Vastrapur Lake, Parimal Garden, Law Garden, . So That In The Morning Persons Drinking Unbranded Tea From The Kittley May Now Have Branded Tea.

    Our Tea Plant In Srilanka

    Flavours we Offer
    Ginger Flavour Menthol

    Pudina Pudina Flavour

    PACKAGING:

    Packaging: Contain and Silk Protection , Promote, Facilitate Storage, Use, and Convenience Facilitate Recycling. OUR PACKAGING WILL BE CUSTOMER CONVINIENT AND PRODUCT FRIENDLY.

    Our Product Life Cycle.

    Conclusion

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