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Applying Social and Traditional Marketing Principles to the Reduction of Household Waste : Turning Research Into Action
L. J. SHRUM, TINA M. LOWREY and JOHN A. McCARTY American Behavioral Scientist 1995 38: 646 DOI: 10.1177/0002764295038004013 The online version of this article can be found at: http://abs.sagepub.com/content/38/4/646

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