STAR DAIRY PVT LTD

1. What is your gender Male Female

NAME:- PRATIKSHA SHAH ROLL NO.:- 30

SUB:- RM MPMIR SEM II

(JDBIMS)

2. Which age level do you belong to? Below 18 19-25 26-30 Above 35

3. What is the brand of the ice-cream that you normally purchase? Kwality Wall's Mother Dairy Vadilal Amul

4. Which type of flavour do you prefer? Chocolate Strawberry Vanilla Butter scotch

5. How do you prefer to have your ice-cream in? Cone Cup Waffle Sugar cone

6. How frequently do you purchase ice cream? Everyday Once a week 3-4 times a week Once a month

7. When buying ice cream, which character do you care mostly? Price Brand Flavor Taste

8. When ordering ice cream, which of the following do you do? Always order your favorite ice cream flavor Try a new ice cream flavor

9. Where do you usually buy your ice-cream? Super market Ice cream parlour Dairy Grocery store

10. Most of the time you become aware about a new ice-cream brand / flavour is through Newspaper Television Movie theatres

11.Which type of promotions will attract you to buy more ice cream Buy 1 get 1 free Seasonal discount Discount vouchers