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  • Indian Media Industry - Current Scenario

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    Abhishek Joshi
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    The Indian media industry is currently experiencing rapid growth, fragmentation, and increasing competition. There are over 70,000 newspapers in India, 90% of which are published in Hindi and other regional languages. The television industry has over 550 channels, and viewership is fragmented across many niche channels. Barriers to entry are high for broadcasting due to capital requirements, but lower for content providers. Both customers and suppliers have significant bargaining power in the print and television industries. Competition is also high, especially among Hindi newspapers and general entertainment channels.

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    Indian Media Industry – Current Scenario

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    The Indian media industry is currently experiencing rapid growth, fragmentation, and increasing competition. There are over 70,000 newspapers in India, 90% of which are published in Hindi and other regional languages. The television industry has over 550 channels, and viewership is fragmented across many niche channels. Barriers to entry are high for broadcasting due to capital requirements, but lower for content providers. Both customers and suppliers have significant bargaining power in the print and television industries. Competition is also high, especially among Hindi newspapers and general entertainment channels.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    12 views1 page

    Indian Media Industry - Current Scenario

    Uploaded by

    Abhishek Joshi
    The Indian media industry is currently experiencing rapid growth, fragmentation, and increasing competition. There are over 70,000 newspapers in India, 90% of which are published in Hindi and other regional languages. The television industry has over 550 channels, and viewership is fragmented across many niche channels. Barriers to entry are high for broadcasting due to capital requirements, but lower for content providers. Both customers and suppliers have significant bargaining power in the print and television industries. Competition is also high, especially among Hindi newspapers and general entertainment channels.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 1

    Indian Media Industry Current Scenario

    Supply Demand Barriers to entry


    More than 70000 newspapers. 90% Hindi and vernacular languages. Electronic media - total no. of channels: 550

    Print: regional growing faster than english Electronic: fragmented viewership, preference for niche channels

    High for broadcasting, capital intensive, setup costs Low for content providers Still regional channels have been launched

    Bargaining power of suppliers


    Bargaining power of customers Competition

    Print: high for suppliers, Electronic: medium to low for content providers

    High in both print and electronic, many options to choose from Rollout of CAS & DTH

    High in print, especially in Hindi dailies High among broadcasters for GECs

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