A Heartiest Invitation

SF4 Weds Service Marketing

RSVP - Group 2 Neha Vij (32) Harsh Gautam (19) Tarun Chaturvadi (54) Ankur Kapoor (07) Arushi Wadhera(01)

INTRODUCTION
BharatMatrimony.com is an Online Matrimony Marriage Website service

provider.
The company is part of Consim Info Pvt. Ltd. catering to the wider internet based consumer services.

It has reportedly more than 12 million members from 15 regional matrimonial

websites, serving Indians world over. The company is headquartered in Chennai, India and has offices

in USA, UK and UAE plus hundreds of associates all over the world.

Journey and milestones

In 1999 Murugavel Janakiraman, the Founder and CEO of Bharat Matrimony Group found his life partner Deepa and ties the knot on 28th November 1999. In 2006 Limca Book of Records recognizes BharatMatrimony as the matrimonial site with a record number of marriages. Global leaders Yahoo and Canaan Partners invest $8.65 million in the company Murugavel Janakiraman receives the Prakruti Ratna Award, from Surjit Singh Barnala.

Cont In 2007 the Company conducts the Mega Swayamvaram 2007 - The World's Largest Matrimony Meet in Chennai and Hyderabad.

BharatMatrimony enters NASSCOMs Top 100 IT Innovators.

The Governing Council of the Internet and Mobile Association of India(200708) appoints Murugavel Janakiraman as Chairman of the Association. BharatMatrimony partners with Tata Sky to use innovative technology in the DTH platform and apply it to life partner search. The company ties up with Nokia and Airtel. Mayfield Funds, Yahoo and Canaan Partners re-invest in Consim Info. Pvt. Ltd.

7 Ps of Services Marketing
Services are very different from products. So the marketing concepts need to be revisited while marketing a service. Services can range from financial services provided by the banks, technology services provided by the IT company, food and ambiance as a service provided by restaurants or even a blog where an author provides a service (information presentation, interesting reading etc) to his audience. Services marketing are dominated by the 7 Ps of marketing namely Product, Price, Place, Promotion, People, Process and Physical evidence.

Product
Refers to the creation of a service concept that will offe value to target customers and satisfy their needs better than competing alternatives.

Product is your core offering This is the thing that will fulfil the needs of your customer. If your product is faulty, every thing else fails.

pricing
Price has a lot of impact on the service buyers

satisfaction level. Often, paying a higher price makes a customer more satisfied. Price is often considered a proxy for quality.

There is a huge difference between the pricing of a

product with that of services.

Promotion
Partnered on social network sites

Through emails

 Through online advertisements

Through Tele advertisements

 Relationship Blog

Facial search feature

Place
Online

 Groups First Offline Business Venture

BHARAT MATRIMONY CENTRE

On mobile

Managing process

Development of a blue print. Script of employees and customers.

Process
Prologue or introductory stage.
User is prompted to register on the site or call the toll free number if not very net savvy.

Delivering the core service.

The user is given option to search, contact through various filter(caste, language) alliances.

After services
Matrimonialmatters.com and matrimonialgifts.com indiaproperty.com target leverage satisfied users.

Level of customer participation

Low participation level
Employees and system do all the work, product are standardized, customer only make payment. Movie and bus ride etc.

Moderate participation level

Customer input are required to assist the firm to create and delivering the service. information, physical efforts etc.

High participation level

Customer work actively with provider to coproduce the service. Weight loss, medical treatment etc.

Self service technologies

Customer work as employee

Service environment
Service environment relate to the style and appearance of physical surroundings and other experimental elements encountered by customers.

Environment may include..

Music

Scent
Color Signs, symbols People are part of environment

People in service
Service employee are crucially important. They act as the

main hero or villains in service drama. Source of customer loyalty and competitive advantage.

Sometimes your joy is the source of your smile, but sometimes your smile can be the source of your joy.

Conclusion
Prices should be competitive.

Product requires as such no improvement.

Promotion Strategy should be simple name. Brand name

should be more simple and new brand punch line can be there. Place It is basically online but 300 centres are getting opened. offline centres can be opened in semi-urban areas. Peopleshould be more friendly and interactive, helping Process is fine.

THANK YOU!!!