Professional Documents
Culture Documents
Organization Development
Organization Development
CONTENTS
educational strategy intended to change the beliefs, attitudes, values, and structure of an organization so that it can better adapt to new technologies, markets, challenges, and the dizzying rate of change itself". Warren Bennis
Features of OD
Planned change Long-range change Dynamic process Participation of change agent Emphasis on intervention &action
research
process
1. Problem identification 2. Data collection 3. Diagnosis 4. Planning &Implementation 5. Evaluation & feedback
BENEFITS
Trust & support Satisfaction Responsibility communication
LIMILATIONS
Lack of top management support Costly Uncertainty Time
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