Professional Documents
Culture Documents
Presented by MR - Arulmozhi Varman MR - Avinash.M MR - Dominic Savio Ms - Meera Priyadarshini.v Ms - Vigneswari.D
Presented by MR - Arulmozhi Varman MR - Avinash.M MR - Dominic Savio Ms - Meera Priyadarshini.v Ms - Vigneswari.D
Presented by MR - Arulmozhi Varman MR - Avinash.M MR - Dominic Savio Ms - Meera Priyadarshini.v Ms - Vigneswari.D
Presented by
six continents, and its companies export products and services to 120 nations.
Tata companies together employ some 2,46,000 people. The Group's 28 publicly listed enterprises among them stand out
names such as Tata Steel, Tata Consultancy Services, Tata Motors and Tata Tea have a combined market capitalisation that is the highest among Indian business houses in the private sector, and a shareholder base of over 2 million
Purpose
At the Tata Group their purpose is To improve the quality of life
of the communities they serve.
Milestones
1868
The TATA Group was founded by Jamsetji Nusserwanji Tata in the mid 19th century, a period when India had just set out on the road to gaining independence from British rule.
1874
The Central India Spinning, Weaving and Manufacturing Company is set up, marking the Group's entry into textiles.
1902
The Indian Hotels Company is incorporated to set up the Taj Mahal Palace and Tower, India's first luxury hotel, which opened in 1903.
1907
The Tata Iron and Steel Company (now Tata Steel) is established to set up India's first iron and steel plant in Jamshedpur. The plant started production in 1912.
1910
The first of the three Tata Electric Companies, The Tata Hydro-Electric Power Supply Company, (now Tata Power) is set up.
1911
The Indian Institute of Science is established in Bangalore to serve as a centre for advanced learning.
1912
1917
Tata Steel introduces eighthour working days, well before such a system was implemented by law in much of the West.
The Tatas enter the consumer goods industry, with the Tata Oil Mills Company being established to make soaps, detergents and cooking oils.
1932
Tata Airlines, a division of Tata Sons, is established, opening up the aviation sector in India.
1939
1945
1952
1954
Jawaharlal Nehru, India's first Prime Minister, requests the Group to manufacture cosmetics in India, leading to the setting up of Lakme.
1962
1968
Tata Consultancy Services (TCS), India's first software services company, is established as a division of Tata Sons.
1970
1984
1991
Titan Industries a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) is set up to manufacture watches.
Tata Motors rolls out its millionth vehicle. (The two-million mark was reached in 1998 and the third million in 2003.)
1995
1996
Tata Teleservices (TTSL) is established to spearhead the Group's foray into the telecom sector.
Tata Indicom delivers cellular services through its CDMA mobile telephony platform. It has pre-paid and post-paid options, enhanced through tie-ups for handsets with leading manufacturers.
1998
Tata Indica India's first indigenously designed and manufactured car is launched by Tata Motors, spearheading the Group's entry into the passenger car segment.
1999
2000
The new Tata Group corporate mark and logo are launched.
Tata Tea acquires the Tetley Group, UK. This is the first major acquisition of an international brand by an Indian business group.
2001
American International Group Inc (AIG) marks the Tata re-entry into insurance. (The Group's insurance company, New India Assurance, was nationalised in 1956).
2002
2003
Tata Motors launches CityRover Indicas fashioned for the European market. The first batch of CityRovers rolled out from the Tata Motors stable in Pune on September 16, 2003.
2004
2005
Tata Steel acquires Singapore-based steel company NatSteel by
Tata Sons completes 60 years of Tata operations in the US. The Taj takes over management of The Pierre, NY .
2005
Tata Steel acquires stake in Carborough Down
Coal Project, Queensland, Australia
2005
TCS acquires leading BPO firm Comicrom
in Chile.
2006
TCS launches Indias largest e-governance initiative, MCA-21 Tata Steel ranked worlds best steel maker for the third time by
World Steel Dynamics
2007
2007
planned our work plans in such a way that whatever are the target dates for the product. Rolling of the vehicle will take place in 2008." Group Chairman Ratan Tata's dream "people's car" is expected to roll out by next year.
Tata Motors said that 700 acres of land will be used for the factory and
manpower has been mobilised for the construction.
Agricultural appliances (Tata Agrico) Tata Agrico, a division of Tata Steel, manufactures hand tools and implements that are used primarily in agriculture Agrochemicals (Rallis) Books (Tata McGraw-Hill) Cellular products and services (Tata Indicom) Ceramics (Tata Ceramics) Charter flights (Taj Air) Coffee (Tata Coffee) Cooling appliances (Voltas) Voltas, a standout engineering enterprise in the Tata family, manufactures top-notch air-conditioning and refrigeration products for homes.
Tata Sky offers subscribers popular channels such as STAR group channels, Sony, Discovery, Disney, MTV, NDTV, ESPN STAR Sports, National geographic, Eenadu, TV Today, Asianet and many more.
Food products (food additives: Tata Chemicals; spices: Tata Tea, Tata Coffee)
Garments and home products (Westside) Holiday homes (Tata Coffee) Home appliances (Tata BP Solar) Hotels (Indian Hotels)
Housing (THDC)
THDC (formerly known as Tata Housing) develops real estate in India and has, since its inception in 1942, constructed residential buildings and complexes in various Indian cities,among them Mumbai, Delhi, Bangalore Hyderabad and Kochi. THDC has been involved in developing premium residential complexes, lifestyle housing buildings and holiday homes.
Automotive Automotive components (TACO) Automotive services (TACO, Tata Technologies) Commercial vehicles (Tata Motors) Diesel engines (Tata Cummins)
Tata motors
Tata Motors is India's largest
manufacturer of commercial vehicles, with a 59-per cent market share, and it ranks among the top six manufacturers of medium and heavy commercial vehicles in the world
light, medium and heavy commercial vehicles, ranging from two tonnes to 40 tonnes, buses ranging from 12 seaters to 60 seaters, tippers, special purpose vehicles, off-road vehicles and defence vehicles.
between Tata Motors and Cummins Engine Company, USA, manufactures low-emission diesel engines and is a pioneer in the field of supplier quality improvement (SQI).
Consultancy Management consultancy (Tata Economic Consultancy Services, Tata Strategic Management Group)
Electronics
Energy Oil and gas (Tata Power) Power (Tata Power, Tata Projects) Solar energy (Tata BP Solar)
Engineering
Construction equipment (Telcon, Voltas) Engineering consultancy (TCE Consulting Engineers) Engineering equipment and services (TRF, Voltas) Engineering projects and project services (Tata Projects, Voltas) Industrial electronics (Nelco) Industrial machinery (Voltas) Manufacturing engineering (TAL Manufacturing Solutions) Mining and material handling equipment (Voltas) Precision equipment (Tata Precision Industries) Turbochargers (Tata Holset)
Financial services
Insurance (Tata AIG General, Tata AIG Life) Investment (Tata Asset Management, Tata Investment Corporation, Tata International AG)
Food products
Coffee (Tata Coffee) Food additives (Tata Chemicals) Spices (Tata Tea, Tata Coffee) Tea (Tata Tea, Tata Tea Inc)
Hospitality
Materials
Advanced composites (Tata Advanced Materials) The company manufactures armour products such as bulletproof jackets and helmets and armoured panels for battle tanks and special applications Cement (Tata Chemicals) Tata Chemicals manufactures three varieties of cement: Ordinary Portland Cement (grades 43 and 53) and Pozzolana Portland Cement. Dolomite Refractories (Tata Refractories) Pig iron (Tata Metaliks) Pigments (Tata Pigments) Renewable wood (Tata Conswood) Roll manufacture and supply (Tayo Rolls) Sponge iron (Tata Sponge Iron) Steel (Tata Steel) The company's products include hot- and cold-rolled coils and sheets, wire rods, construction bars, structurals and forging quality steel. Steel processing and distribution (Tata Ryerson) Tinplate (Tinplate Company of India) Tubes (Tata Steel)
Publishing
E-learning (Tata Interactive) Publishing (Tata McGraw-Hill) Trading
Narain Karthikeyan: The 'fastest Indian in the world' has been a brand ambassador for the Tata Group since 2002. The Group was instrumental in helping Karthikeyan break into the charmed Formula One racing circle in 2005.
Sourav Ganguly and Irfan Pathan: The old warhorse and the young tearaway have
been supporting the Tata Indicom brand. Ganguly has also been associated
Sania Mirza: The new kid on the tennis block has been making waves in the women's game with her power and ebullience. Mirza, who broke into the ATP top 100 in 2005, is a brand ambassador for TATA TEA
Yuvraj Singh: This rising cricket star, among the most prominent of the young brigade that has been transforming the way India plays the game, is a prominent feature of the many promotions run by
Naseeruddin Shah: Arguably the best actor of his generation, Shah has been endorsing a range of insurance products from the Tata
AIG stable.
Aamir Khan: To promote its watches, Titan has cast this extremely popular and versatile Bollywood star in the role of an "iconic, styleconscious [brand ambassador] who cuts across both sex and age groups in urban and rural India".
Karun Chandhok: Tata Group brand ambassador Karun Chandhok is the brightest young star in the brigade of Indian racing car drivers looking to follow in the footsteps of Narain Karthikeyan. The 21-year-old racer is currently honing his skills in the Formula 3 World Series for RC Motorsport, for whom he has made a positive start in the 20052006 racing season.
US India
Wndsch Weidinger
Brunner Mond Indo Maroc Phosphore S.A. (IMACID) Hind Lever Chemicals
Germany
September 2005
December 2005 Mar 2006 March 2005
UK
Morocco
India
June 2004
Tata Coffee
June 2006
February 2006
Comicrom Pearl Group Financial Network Services Phoenix Global Solutions Aviation Software Development Consultancy India (ASDC)
Chile uk australia
India India
January 2004
Tata Industries
July 2005
Tata Tertia Edusoft Interactive Gmbh Tertia Edusoft AG Tata Metaliks Usha Ispat, Redi Unit
Germany
January 2006
Switzerland
India
January 2006
Tata Steel
Thailand
April 2006
Tata Sons
VSNL
Modernization
More than 10,000 crore were spent to built
new plans in old campus. Upgrading of the plant. Business process re-engineered. (Total Operating Performance). THE SAME VALUES AND PHILOSOPHY ADOPTED.
Strategic Moves
Exit the businesses of soaps and toiletries, cosmetics,
consumer electronics, pharmaceuticals, computer and telecom hardware, branded white goods, paints, exploration services, cement, textiles. Expansion/entry into businesses identified as having high growth potential- cars , auto companies , retailing, telecom , power and insurance. Identified the competitive advantage of India. Retirement pan.
Results
Strong group identity. Greater interaction among companies. Shift in business focus. Change in employee profile. Increase in the share to branded products. Five-fold increase in income per employee.
From Sources
Competitors Reaction.
I don't think we need to worry about Tata's Rs
100,000 car. It will attract those customers who cannot yet afford existing cars like Maruti 800 and Alto. As such, I do not see the proposed Rs 100,000 car impacting Maruti, though two wheelers could perhaps be affected.
Dr Jamshed Irani
TITAN Vs HMT
Aggressive Product Strategy Product, the NO 1 weapon in Titans mktg strategy Right Product Choice-Titan Opts for Quartz. Aggressive Launching Best Technology Addressed to Different Segments
Segmentation
Classique
Distinctive watches combining the elegance of gold and leather, in 135 different designs.
Sonata
For the low-end market.
Fast Track
Casual watches with an accent on youth and the outdoors, in 25 different designs.
Royale
Stylish dress watches in all gold and precious metals, in 40 different designs.
Exacta
Contemporary watches in stainless steel to withstand the rigors of daily life, in 100 different designs.
Raga
Exclusively for women.
Aurum
Jewellery watches in 18 carat gold, studded with precious gems and colored stones.
Fastrack Collections
Fastracks Downfall
Initial turnover crossed Rs 15 crore and had
grown to Rs 25 crore by 2001-02. Sales were stagnating and it didn't seem as if Ft would breach the Rs 25 crore barrier. Repositioned the brand . Slotted as a mix of formal and casual, aimed at executives between the age group 22 to 25. Sales dropped down to Rs 23 crore. REASON : Price range from Rs1200 to Rs 2700.
Companys Reaction
Research Conducted. Brand Extension Findings- Cell phones, deodorants, sports
shoes, sunglasses and hand bags. Smartly opted for extending into sun glasses.
Re-Launching Fastrack
Price rate between Rs
500 and 2000. Promoted through a 360-degree media blitz. Available at Titan showrooms .Lifestyle, Shopper's stop and other departmental stores across the country.
Initiative will lead to success. You can't achieve anything on your own; you need the co-operation of managers and workers. Tell the truth. The most important criteria in a leader is credibility. Be enthusiastic in following through with your ideas. This will convince the team that you're leading. Invest in technology. Learn to delegate. A weak company is one in which the boss solves all the problems.
THANKS
Any queries ?
Refer
www.tata.com