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    MBA 2nd Sem Syllabus - New

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    Bidyut Bikash Sarmah
    This syllabus document outlines the topics to be covered in the second semester MBA course 201: Marketing Management. The course will define marketing and explore the evolution of the marketing concept from selling philosophies. It will also cover fundamental marketing concepts like needs, wants, demands and values. The course will examine holistic marketing concepts including social responsibility, green marketing and ethics. Finally, students will learn about the Analytic Hierarchy Process and Monte Carlo simulation methods and their business applications.

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    MBA 2nd Sem Syllabus - New

    Uploaded by

    Bidyut Bikash Sarmah
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    This syllabus document outlines the topics to be covered in the second semester MBA course 201: Marketing Management. The course will define marketing and explore the evolution of the marketing concept from selling philosophies. It will also cover fundamental marketing concepts like needs, wants, demands and values. The course will examine holistic marketing concepts including social responsibility, green marketing and ethics. Finally, students will learn about the Analytic Hierarchy Process and Monte Carlo simulation methods and their business applications.

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    This syllabus document outlines the topics to be covered in the second semester MBA course 201: Marketing Management. The course will define marketing and explore the evolution of the marketing concept from selling philosophies. It will also cover fundamental marketing concepts like needs, wants, demands and values. The course will examine holistic marketing concepts including social responsibility, green marketing and ethics. Finally, students will learn about the Analytic Hierarchy Process and Monte Carlo simulation methods and their business applications.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    5 views1 page

    MBA 2nd Sem Syllabus - New

    Uploaded by

    Bidyut Bikash Sarmah
    This syllabus document outlines the topics to be covered in the second semester MBA course 201: Marketing Management. The course will define marketing and explore the evolution of the marketing concept from selling philosophies. It will also cover fundamental marketing concepts like needs, wants, demands and values. The course will examine holistic marketing concepts including social responsibility, green marketing and ethics. Finally, students will learn about the Analytic Hierarchy Process and Monte Carlo simulation methods and their business applications.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
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    MBA Second Semester Syllabus Paper: 201: Marketing Management:

    Unit 1: Marketing defined; The evolution of marketing concept ; Selling versus Marketing philosophies; Types of markets; The fundamental marketing concepts: Needs , Wants , Demands and Values ; The Holistic marketing concepts; Social Responsibility, Green Marketing and Ethics in marketing.

    Process (AHP) - concept and application; Monte Carlo Simulation- Concept and application.

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